Friday 25 January 2013

BUSINESS INSIDER:  Jessica Chastain ‘Mama’ Terminates Arnold’s ‘Last Stand’ at the US box office

Jessica Chastain conquered both the horror and drama genres in one box-office weekend.  Nominated for a Best Actress Oscar in Osama Bin Laden flick, “Zero Dark Thirty,” Chastain also appeared nearly unrecognizable in Guillermo del Toro’s latest horror film “Mama” with a short black bob.  Both films stole the box office weekend away from Arnold Schwarzenegger’s newest film “The Last Stand” which ended up becoming Schwarzenegger’s lowest opening at theaters since “Junior” released in 1994.  

http://www.businessinsider.com/mama-terminates-arnolds-last-stand-2013-1?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=The%20Wire%20Select&utm_campaign=1-THEWIRE_SELECT_NEW&utm_content=emailshare

 MEDIA WEEK: Google hits record revenues of $50bn ($47.6bn) as UK business expands

Google revenues in the UK climbed to $1.30bn ($1.23bn) in the fourth quarter, helping the company achieve record yearly revenues of $50bn ($47.6bn).  UK revenues for the quarter ending 31 December 2012 climbed from $1.23bn in the previous quarter on the back of a stabilisation of its cost-per-click revenues. On a year-on-year basis UK revenues increased by an impressive 23 per cent in the fourth quarter of 2012, rising from $1.06bn ($1bn) in the final three months of 2011 to $1.30bn ($1.23bn) in the same period of 2012.

http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1167803/?DCMP=EMC-CONMediaAMBulletin

AD WEEK: Why Hyundai keeps coming back to Super Bowl advertising

Why this challenger brand keeps coming back.  Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that will air in the first and second quarters. Steve Shannon, vp of marketing for Hyundai Motor America, explains why the most watched program on television has become integral to the automaker’s annual marketing plan.

http://www.adweek.com/news/advertising-branding/fast-chat-hyundais-shannon-super-bowl-advertising-146730

MEMEBURN: Chinese government wants five more Lenovos by 2015

There’s no doubting that Lenovo is one of the Chinese tech scene’s greatest success stories. The electronics manufacturer is growing fast is set to overtake HP and become the world’s top PC manufacturer fairly soon. Small wonder then that the Chinese government wants another five companies just like it.

http://memeburn.com/2013/01/chinese-govt-wants-5-more-lenovos-by-2015/

 

 

Friday 11 January 2013

CAMPAIGN ASIA: Haagen-Dazs appoints BBH Asia Pacific for digital work in three regions

ASIA-PACIFIC – General Mills has appointed Bartle Bogle Hegarty Asia Pacific to work on its digital business for the premium ice cream brand, Haagen-Dazx, for the Asia Pacific region, the Middle East and South Africa. The appointment came after an invitation-only pitch. The remit includes the development of a strategic framework and creative assets for digital and PR activation, with a strong focus on content management in the social-media space.   http://www.campaignasia.com/Article/328403,haagen-dazs-appoints-bbh-asia-pacific-for-digital-work-in-three-regions.aspx?eid=21&edate=20130110&utm_source=20130110&utm_medium=newsletter&utm_campaign=daily_newsletter

BUSINESS INSIDER:  Walking Dead makes first ever Super Bowl ad – link to pictures

With 10.5 million viewers tuning in for its 2012 mid-season finale – very healthy numbers for a cable series – the Super Bowl spot will reach 10 times more people. 111 million sets of eyeballs tune into the Super Bowl Bowl and pay extra attention to its commercial breaks.  To view full Business Insider story and pictures, click the link.

http://www.businessinsider.com/the-walking-dead-has-a-super-bowl-ad-2013-1

MEDIA WEEK: The Year Ahead For…Media agencies

LONDON – While the future rarely lets us assume anything, network forecasts predict little improvement in market conditions in 2013. Europe is unlikely to be driving much of what little growth we will experience. Many of our clients will find this year a challenging one. The onus will be on us as their agencies to help them find positives amid the pessimism.

When times are tough, it’s tempting to revert to tried-and-tested formulas. But doing the same thing on a reduced budget rarely succeeds. Ploughing budget back into old ways of using TV, for example, will not solve new business challenges. Instead, we need to help our clients succeed in a risk-averse environment. We must build compelling reasons for them to try different things and help them manage the risks involved. http://www.mediaweek.co.uk/news/bulletin/mediaam/article/1165836/?DCMP=EMC-CONMediaAMBulletin