Tuesday 1 January 2013

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THE WALL STREET JOURNAL: Ads, not tenants, make Times $quare

When the Times Square ball drops New Year’s Eve to ring in 2013, it will do so over a Manhattan office building that is mostly empty. Yet, it is minting cash. The 25-story tower is doing a booming business as a billboard, its exterior cloaked with advertisements that can be seen each year by hundreds of millions of television viewers and passersby.  Documents connected to a recent refinancing of the building give a glimpse into the lucrative trade of owning sign space in Times Square.  tp://online.wsj.com/article/SB10001424127887323476304578199310470733342.html

THE GUARDIAN: Broadcaster savages BBC coverage of Queen’s Diamond Jubilee

Former newsreader Michael Buerk has heavily criticised the BBC’s’s coverage of the Queen’s Diamond Jubilee, saying it was “cringingly inept” and had left him ashamed.

Buerk says he was ashamed by inept and vacuous commentary, calling presenter Tess Daly a ‘pneumatic bird-brain’.  Buerk lamented in the Daily Mail that in modern London ‘the only way to hear English spoken is to hail a taxi’.

http://www.guardian.co.uk/media/2012/dec/30/michael-buerk-bbc-queens-jubilee

 PR WEEK: Top 10 marketing mishaps of 2012

Thanks to social media, marketing mishaps can go viral with a single touch. Some of the world’s biggest brands missed the mark in 2012, including brands who used Hurricane Sandy as a sales opportunity and Nike being left to deal with the fallout of the Lance Armstrong /Tour de France doping scandal.

http://www.prweekus.com/top-10-marketing-mishaps-of-2012/article/272932/

 NEW YORK DAILY NEWS: Spike Lee directs and stars in ad for NBA

Spike Lee directs and stars in a 30-second spot for the NBA’s BIG campaign where the famous Knicks fan recounts a Christmas day game between the Knicks and Nets at MadisonSquareGarden back in 1984.  “He was stoppin’-and-poppin’, postin’-and-toastin’. All hail the king,” Spike says.

http://www.nydailynews.com/blogs/knicks/2012/12/see-it-spike-lee-on-bernard-king

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Friday 28 December 2012

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ADVERTISING SELECT: Magazine publishers believe these 10 celebs sold the most ad pages in 2012

Fall magazine issues tend to be the biggest and most important of the year – fat with ad pages. Magazine publishers thus try to get the hottest celebrity possible to grace their fall covers.  Oscar-nominated actress Jessica Chastain, who was buzzworthy this year for her role in “Zero Dark Thirty,” nabbed the desirable September cover of Vanity Fair. Magazines she was on the cover of sold almost 700 pages of advertisements this year. That’s no small feat. 

http://www.businessinsider.com/celebrity-magazine-ad-page-sales-2012-12?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_term=Advertising%20Select&utm_campaign=Advertising%20Select%202012-12-26&utm_content=emailshare

 BRAND REPUBLICESPN promotes the Cup Of Dreams as it enters the third round

ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, ‘Cup Of Dreams’, which demonstrates how important the tournament can be to fans.  The main two creatives play on the idea that when a football fan’s team is doing well in the FA Cup they can think of little else, whether they are an electrician wiring a big building or a dad decorating his child’s bedroom.  http://www.brandrepublic.com/news/1165214/espn-promotes-cup-dreams-enters-third-round/

 EDITOR & PUBLISHER: Chicago Tribune dropping AP

The Chicago Tribune and six other newspapers owned by Tribune Co are dropping the services of Associated Press, effective in early January.  In addition to the flagship Tribune, other company-owned papers cutting ties with the 166-year-old global news provider are the Baltimore Sun, Orlando Sentinel, South Florida Sun-Sentinel, Hartford Courant, Morning Call of Allentown, Pennsylvania and Daily Press of Newport News, Virginia.

http://www.editorandpublisher.com/Newsletter/Article/Tribune-Co–Newspapers-Dropping-AP

THE NEXT WEB: Just got a new iPhone, iPad or iPod touch for Christmas?   Download these apps first

Over a million apps have been submitted to Apple’s App Store since July 2008, of which 493,289 were paid and 158,848 were games. Naturally, browsing through a million apps can be incredibly time-consuming, especially if you don’t know where to start. We took a look at some of the most popular and useful apps and listed them here.  http://thenextweb.com/apps/2012/12/25/just-got-a-new-iphone-ipad-or-ipod-touch-download-these-apps-first/

 AD AGE: Publicis Groupe buys Rokkan in latest digital acquisition

Publicis Groupe has acquired New York-based digital shop Rokkan Media. The 70-person agency joins the French holding company immediately and as part of the deal will operate as an autonomous shop and keep its brand identity.

The deal means that Rokkan – one of the few indie digital agencies left for the taking -joins a growing portfolio of digital shops that Publicis Groupe CEO Maurice Levy has bought in the past couple of years, including Razorfish, Rosetta and most recently LBi.  http://adage.com/article/agency-news/publicis-groupe-buys-rokkan-latest-digital-acquisition/238876/

 

 

 

Thursday 27 December 2012

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BUSINESS INSIDER: The latest trailer for ‘The Great Gatsby’ will make you wish it wasn’t pushed back until next year

The second trailer for Baz Luhrmann’s “The Great Gatsby” has been released and it’s arguably better than the first.   Although it still opens to Kanye West and Jay-Z’s “No Church in the Wild” – which may seem a little silly; however, for a Luhrmann film, it works.  The trailer is partly reminiscent of Luhrmann’s “Moulin Rouge” and we (at The Wire/Business Insider) have no qualms with that.        

The film, which was originally set for a Christmas release, was pushed back to a May 2013 release after Warner Bros. said it felt the film would perform better in the summer. The other, more logical reason to move the film back is so it wouldn’t directly compete with both “Les Misérables” and DiCaprio’s other movie, “Django Unchained,” the same day.  http://www.businessinsider.com/the-great-gatsby-trailer-2012-12

 AD AGE: The trend few are discussing: brands as media companies

Few have commented publicly on an exciting trend in digital advertising: Brands as media companies. Large consumer brands are repackaging their online audiences and their onsite browsing behavior to power third-party advertisers’ display ads. This trend gained huge momentum among retailers when Amazon quietly entered the category, creating its own advertising network.  Some of the biggest brands are transforming their assets into these new advertising opportunities, and, in many cases, ad revenue. The most obvious and immediate interest comes from endemic advertisers. These are companies with an existing symbiotic business relationship with the manufacturer, that is, the retailers.  ttp://adage.com/article/digitalnext/trend-discussing-brands-media-companies/238809/

ALL THINGS D: Google nabs key partner’s top marketer: Samsung exec Brian Wallace goes to Motorola

Samsung has done a very good job selling its brand of Google’s Android phones. And apparently Google has paid attention: It is bringing over the guy who headed up Samsung’s marketing to do the same job at its Motorola unit.  Google has hired Brian Wallace, the vice president of strategic marketing at Samsung’s U.S. phone unit, to fill a similar post at Motorola, according to people familiar with the move.  p://allthingsd.com/20121221/google-poaches-a-partners-top-marketer-samsung-exec-brian-wallace-goes-to-motorola/

 BANKRATE: Six times it pays to wait till the last minute

A better deal if you buy early?  Type-A consumers are apt to book hotel accommodations months in advance or make sure they’re first in line to buy concert tickets. Does this ensure they’re getting the best possible price? Not necessarily.

“People often think (they) get the better deal if they buy early,” says Teresa Mears, editor-in-chief of the Living on the Cheap blog network. “Sometimes you do, and sometimes you don’t.”  Putting off a purchase can add an element of risk – for instance, that hotel could fill up, or the concert could sell out – but in some cases, it might lead to bigger savings than buying right away. Here’s a look at several areas where procrastination can actually pay off.  http://www.bankrate.com/finance/frugal/it-pays-to-wait-till-last-minute.aspx