Aside: Friday 28 December 2012


ADVERTISING SELECT: Magazine publishers believe these 10 celebs sold the most ad pages in 2012

Fall magazine issues tend to be the biggest and most important of the year – fat with ad pages. Magazine publishers thus try to get the hottest celebrity possible to grace their fall covers.  Oscar-nominated actress Jessica Chastain, who was buzzworthy this year for her role in “Zero Dark Thirty,” nabbed the desirable September cover of Vanity Fair. Magazines she was on the cover of sold almost 700 pages of advertisements this year. That’s no small feat.

 BRAND REPUBLICESPN promotes the Cup Of Dreams as it enters the third round

ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, ‘Cup Of Dreams’, which demonstrates how important the tournament can be to fans.  The main two creatives play on the idea that when a football fan’s team is doing well in the FA Cup they can think of little else, whether they are an electrician wiring a big building or a dad decorating his child’s bedroom.

 EDITOR & PUBLISHER: Chicago Tribune dropping AP

The Chicago Tribune and six other newspapers owned by Tribune Co are dropping the services of Associated Press, effective in early January.  In addition to the flagship Tribune, other company-owned papers cutting ties with the 166-year-old global news provider are the Baltimore Sun, Orlando Sentinel, South Florida Sun-Sentinel, Hartford Courant, Morning Call of Allentown, Pennsylvania and Daily Press of Newport News, Virginia.–Newspapers-Dropping-AP

THE NEXT WEB: Just got a new iPhone, iPad or iPod touch for Christmas?   Download these apps first

Over a million apps have been submitted to Apple’s App Store since July 2008, of which 493,289 were paid and 158,848 were games. Naturally, browsing through a million apps can be incredibly time-consuming, especially if you don’t know where to start. We took a look at some of the most popular and useful apps and listed them here.

 AD AGE: Publicis Groupe buys Rokkan in latest digital acquisition

Publicis Groupe has acquired New York-based digital shop Rokkan Media. The 70-person agency joins the French holding company immediately and as part of the deal will operate as an autonomous shop and keep its brand identity.

The deal means that Rokkan – one of the few indie digital agencies left for the taking -joins a growing portfolio of digital shops that Publicis Groupe CEO Maurice Levy has bought in the past couple of years, including Razorfish, Rosetta and most recently LBi.





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