Tuesday 1 January 2013

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THE WALL STREET JOURNAL: Ads, not tenants, make Times $quare

When the Times Square ball drops New Year’s Eve to ring in 2013, it will do so over a Manhattan office building that is mostly empty. Yet, it is minting cash. The 25-story tower is doing a booming business as a billboard, its exterior cloaked with advertisements that can be seen each year by hundreds of millions of television viewers and passersby.  Documents connected to a recent refinancing of the building give a glimpse into the lucrative trade of owning sign space in Times Square.  tp://online.wsj.com/article/SB10001424127887323476304578199310470733342.html

THE GUARDIAN: Broadcaster savages BBC coverage of Queen’s Diamond Jubilee

Former newsreader Michael Buerk has heavily criticised the BBC’s’s coverage of the Queen’s Diamond Jubilee, saying it was “cringingly inept” and had left him ashamed.

Buerk says he was ashamed by inept and vacuous commentary, calling presenter Tess Daly a ‘pneumatic bird-brain’.  Buerk lamented in the Daily Mail that in modern London ‘the only way to hear English spoken is to hail a taxi’.

http://www.guardian.co.uk/media/2012/dec/30/michael-buerk-bbc-queens-jubilee

 PR WEEK: Top 10 marketing mishaps of 2012

Thanks to social media, marketing mishaps can go viral with a single touch. Some of the world’s biggest brands missed the mark in 2012, including brands who used Hurricane Sandy as a sales opportunity and Nike being left to deal with the fallout of the Lance Armstrong /Tour de France doping scandal.

http://www.prweekus.com/top-10-marketing-mishaps-of-2012/article/272932/

 NEW YORK DAILY NEWS: Spike Lee directs and stars in ad for NBA

Spike Lee directs and stars in a 30-second spot for the NBA’s BIG campaign where the famous Knicks fan recounts a Christmas day game between the Knicks and Nets at MadisonSquareGarden back in 1984.  “He was stoppin’-and-poppin’, postin’-and-toastin’. All hail the king,” Spike says.

http://www.nydailynews.com/blogs/knicks/2012/12/see-it-spike-lee-on-bernard-king

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