Friday 11 January 2013


CAMPAIGN ASIA: Haagen-Dazs appoints BBH Asia Pacific for digital work in three regions

ASIA-PACIFIC – General Mills has appointed Bartle Bogle Hegarty Asia Pacific to work on its digital business for the premium ice cream brand, Haagen-Dazx, for the Asia Pacific region, the Middle East and South Africa. The appointment came after an invitation-only pitch. The remit includes the development of a strategic framework and creative assets for digital and PR activation, with a strong focus on content management in the social-media space.,haagen-dazs-appoints-bbh-asia-pacific-for-digital-work-in-three-regions.aspx?eid=21&edate=20130110&utm_source=20130110&utm_medium=newsletter&utm_campaign=daily_newsletter

BUSINESS INSIDER:  Walking Dead makes first ever Super Bowl ad – link to pictures

With 10.5 million viewers tuning in for its 2012 mid-season finale – very healthy numbers for a cable series – the Super Bowl spot will reach 10 times more people. 111 million sets of eyeballs tune into the Super Bowl Bowl and pay extra attention to its commercial breaks.  To view full Business Insider story and pictures, click the link.

MEDIA WEEK: The Year Ahead For…Media agencies

LONDON – While the future rarely lets us assume anything, network forecasts predict little improvement in market conditions in 2013. Europe is unlikely to be driving much of what little growth we will experience. Many of our clients will find this year a challenging one. The onus will be on us as their agencies to help them find positives amid the pessimism.

When times are tough, it’s tempting to revert to tried-and-tested formulas. But doing the same thing on a reduced budget rarely succeeds. Ploughing budget back into old ways of using TV, for example, will not solve new business challenges. Instead, we need to help our clients succeed in a risk-averse environment. We must build compelling reasons for them to try different things and help them manage the risks involved.


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