Monday 14 January 2013

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CAMPAIGN UK: The Guardian unveils spoof ad featuring Hugh Grant

LONDON – The Guardian has unveiled a tongue-in-cheek ad starring Hugh Grant, as part of its new ‘Own the Weekend’ campaign.  The three-minute ad will be aired online, in cinemas, via press and outdoor.  The film will also be cut down to 60 and 30-seconds throughout January.  The weekend gets “rebranded” as the Guardian & Observer Weekend.      http://www.campaignlive.co.uk/bulletin/campaign_daily_fix/article/1166352/guardian-unveils-blockbuster-spoof-starring-hugh-grant/?DCMP=EMC-CONCampaignDailyFix

AD AGE: Cost of placing an ad during Oscars broadcast up to $1.8 Million ($1.7 Million) from $1.65 Million ($1.56 Million)

USA – Advertisers are paying more to appear in the Oscars than they have in some time; a signal that they hope the event, which will be hosted by an unorthodox celebrity – “Family Guy” creator Seth MacFarlane –  will have more power than it has been able to muster in recent years.  ABC, which has hosted the event for years, has been notching between $1.65 million and $1.8 million for a 30-second spot in this year’s Oscars broadcast according to media buyers, up slightly from the $1.6 million to $1.7 million from last year.

http://adage.com/article/media/oscars-ad-prices-rise-abc/239104/?utm_source=Triggermail&utm_medium=email&utm_term=Advertising:%20The%20Brief&utm_campaign=Post%20Blast%20%28advertising%29:%20The%20Price%20To%20Put%20An%20Ad%20In%20The%20Oscars%20Just%20Went%20Up%20%5BTHE%20BRIEF%5D

BUSINESS INSIDER: Believe it or not, the NRA used to support gun control…

USA – The debate on gun control has heated up once again since the shootings in Newton, CT. But regardless of which side of the debate you might be on, there’s one thing just about everyone will agree on: taking on the NRA on this issue will be no easy task.

That’s because it’s hard to think of any other organization that has as much political power on a single issue as the NRA does with gun control. But the organization hasn’t always been against gun control. On the contrary, for much of its history it actually supported gun regulation.

http://www.businessinsider.com/nra-used-to-support-gun-control-2013-1

MEMEBURN: Travel the world for free from your armchair with Wikivoyage

Wikivoyage, launched by the Wikimedia Foundation, is a new site that will provide travellers with information on destinations, restaurants, hotels and whatever users choose to create and update. In the same way that Wikipedia operates the content will be sourced from volunteer authors and travellers.  As described on Wikipedia, the site is “built through collaboration of Wikivoyagers from around the globe. Articles can cover different levels of geographic specificity, from continents to districts of a city.

 http://memeburn.com/2013/01/travel-the-world-with-wikivoyage-for-free-from-your-armchair/

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