CAMPAIGN ASIA: Tiger Airways appoints TSLA as regional brand agency
ASIA PACIFIC – Low-cost carrier Tiger Airways Group has named Singapore-based independent creative agency The Secret Little Agency (TSLA) as its brand agency for the region. This appointment was made after a three-month closed-door pitch. The move came in a time when the carrier is entering a new phase of growth, and is looking at investing in its brand to build closer connections with its customers and the markets it operates in.
MASHABLE: Mobile advertising prices up 50 per cent in Q4
USA – Mobile advertising prices rose dramatically in the fourth quarter of 2012, as the advertising season kicked into high gear. In fact, the metric for effective cost per thousand impressions (eCPMs) was up 50 per cent, suggests new data. As leading business site Business Insider posits, mobile appears to be finally closing the gap in ad rates.
AD AGE: Dentsu’s 360i opens first office outside US in London
USA- Dentsu-owned digital agency 360i is opening its first office outside the US in London, to act as a hub for expansion into Europe ahead of a further rollout planned for South America. Enterprise Holdings, which operates the Alamo Rent A Car, Enterprise Rent A Car and National Car Rental brands, is a client of 360i in the US and is the catalyst for the move to Europe.
EXCHANGE 4 MEDIA (INDIA): D&AD creates new campaign to promote its awards
LONDON – A new viral spot and visual campaign are being launched to promote the 51st D&AD Awards. Creatives Bruce Duckworth, Martin Lambie-Nair, Peter Souter and Laura Jordan-Bambach appear in the apocalyptic ad by Dare. The spot is titled: ‘Win One, Die Happy’.