BUSINESS INSIDER: The bizarre world of vintage cigarette, weight gain, army and gun ads
USA – It is an extreme understatement to say times have changed in the US over the past 50 years. Fifty years ago, smoking was the definition of cool. Being skinny wasn’t the ideal, but instead what you tried to avoid. Women were to remain in the home watching the children and cleaning. And drinking on the job, or taking cocaine toothache drops, was totally normal.
CAMPAIGN ASIA: PC market shrinks in Asia for the first time: IDC
ASIA-PACIFIC – The region, which has been a source of stable growth for PC vendors, shrank by two per cent last year, representing the first time the market has failed to grow in Asia-Pacific (excluding Japan), according to IDC. “Initiatives such as Ultrabooks and Windows 8 haven’t reinvigorated the PC market as much as the industry had hoped,” said Avinash K. Sundaram, senior analyst for client devices research at IDC.
MARKETING MAGAZINE: Water brand Volvic runs Facebook search for social brand advocates
LONDON – Volvic is searching for talented photographers via a Facebook competition, which aims to find a team of social media brand advocates and community managers. The Danone-owned water brand has enlisted bloggers to drum up interest in the competition. Entrants have the chance to win volcano-related “once in a lifetime experiences”.
WALL STREET JOURNAL: Magazines cross the digital divide
USA – Cosmopolitan readers can get their first year’s subscription to the print magazine for $10. But if they want the digital edition on their iPads, they will have to fork over $19.99. That’s a pricing maneuver so bold it may make even Cosmo readers blush. In the book and newspaper industries, digital versions are typically cheaper than print ones. But some in the magazine world are going the other way, charging more for their digital versions.
Buffeted by declining advertising, which accounted for about 75% of their revenue historically, magazines are turning to tablet computers and digital editions to boost circulation.