CAMPAIGN ASIA: Asians most reluctant to try out new brands: Nielsen
ASIA-PACIFIC – Consumers in Asia-Pacific are among the world’s most reluctant to switch to new brands, with only 44 per cent willing to experiment with alternatives, according to Nielsen. The figure contrasts with with 57 per cent of consumers in North America, the Middle East and Pakistan who are willing to try out new brands, 56 per cent in Europe and 47 per cent in Latin America.
MEDIA WEEK: The Sun newspaper pays drivers’ M6 tolls to cheer them up on ‘Blue Monday’
LONDON – The Sun Newspaper’s Smile Squad, along with a couple of Page Three girls, took on the snow and manned four lanes of the motorway on Monday.
A 2005 study found that many people in the UK think the third Monday in January is the worst day of the year, due to a combination of weather, debt, time since Christmas and failed New Year’s resolutions. However, some scientists remain unconvinced about the reality of Blue Monday.
THE INQUISITOR: New Las Vegas ads poke fun at straight peoples’ sense of style while showing stylish gay couples. Allegedly.
New Las Vegas ads supposedly target gay people while poking fun at straight people. The Las Vegas Convention and Visitors Authority’s marketing division launched a new campaign. The promotion reportedly shows good-looking same-sex couples and “frumpy” heterosexual pairs.
MEMEBURN: Bieber takes Twitter crown from Gaga
Beliebers of the world rejoice, your idol is now the most followed account on Twitter. The Canadian pop sensation has overtaken Lady Gaga to lay claim to the social networking crown. Bieber now has 33,339,968 followers while Mother Monster has 33,333,379. Gaga has topped the Twitter account charts since 2010 and was the first to go past 10, 20 and 30-million followers.