CAMPAIGN LONDON: Taco Bell unveils first Super Bowl ad since 2010
Taco Bell has launched its first Super Bowl ad in three years, which features elderly friends escaping from their retirement home to go clubbing, get a tattoo and break into a swimming pool before heading to one of the brand’s Mexican fast food restaurants for something to eat.
MEMEBURN: Our behaviour is changing our content marketing; here’s how
Traditional media outlets such as television, radio and websites no longer retain a monopoly on how people consume content. New channels such as blogs, online forums, social networks and video continue to rise in popularity among today`s consumers. Combined with continued advances in technology, retailers and brands now have the opportunity to connect with consumers across all of these channels to increase engagement and brand affinity. To do this effectively brands and retailers need to gain a better understanding of how we consume both new and traditional media in order to blend these efforts.
THE WIRE (BUSINESS INSIDER): Netflix explains why it’s releasing all 14 new episodes of ‘Arrested Development’ at once
“It’s the future of television…”