Wednesday, 27 February 2013


ADVERTISING AGE: Dragon Flies Overhead in ‘Game of Thrones’ Print Ad

USA – HBO’s Game of Thrones’ Season 3 premiere is just over a month away — and the show does a spectacular job advertising just how close that is with this two-page ad in Monday’s edition of the New York Times.  The ad makes it look like a dragon is flying overhead, and casting its shadow on the pages — which are full of faux-news stories — and is a replica of the Season 3 poster promoting the return of the series.  It looks so real, you might be tempted to check the skies.

CAMPAIGN ASIA: Why Philips plans to drop ‘Electronics’ from its name

GLOBAL – Dutch company Royal Philips Electronics has announced that it plans to drop the word ‘Electronics’ from its name as it moves away from consumer electronics and focuses more on health, wellness and lighting products.,why-philips-plans-to-drop-electronics-from-its-name.aspx?eid=21&edate=20130226&utm_source=20130226&utm_medium=newsletter&utm_campaign=daily_newsletter

MEMEBURN: Who is playing (and paying for) mobile games?

The average gamer is no longer the sunshine-deprived nerd clutching an Xbox
controller and frantically killing whatever was attacking him in his favourite
first person shooter. There’s the smartphone user who spends her spare time
flinging birds at pigs and smashes through 10 levels of Cut the Rope while
waiting for the bus and the Farmville addict who occasionally picks up his or
her iPad to play Words with Friends. The gamers, and the gaming industry, are
changing. Now games can be downloaded whenever, played on the move, and paid for upfront, via subscriptions or funded by advertising or in-app purchases.
It’s a market that is already taking off: tablet gamers spent a reported US$301
million ($294 million) worldwide last year — and that figure is predicted to
hit US$3.03 billion ($2.96 billion) by 2016.


25 February, 2013


BUSINESS INSIDER: Green Day is buying ad space on Japanese girls’ tattooed thighs.

Green Day is trying to regain a stronghold in cultural relevance with an unconventional marketing campaign: tattooing its new album cover on a Japanese fangirls’ thighs.  Don’t worry, they’re temporary.  The band paired up with Japanese PR company Absolute Territory to promote the Japanese release of its new CD “!Uno!”  The promotion process is simple, the firm has girls above 18 years of age temporarily tattoo certain brand messages on the “absolute territory” between their high knee socks and the hem of their mini skirts. Because what else would they be wearing?

THE WALL STREET JOURNAL: Nike makes no plans for Pistorius in future ads
Nike Inc said Monday that it has no plans to use Olympic athlete Oscar Pistorius in future ad campaigns after the South African sports star was charged with murder in the shooting death of his girlfriend. Nike Inc spokesman KeJuan Wilkins confirmed the shoe company’s plans. He declined to say whether Nike had previously had any plans for Mr. Pistorius. Eyewear maker Oakley Inc also said it suspended its contract with Mr Pistorius.

THE HOLLYWOOD REPORTER: “Husband” found for Toni Collette

Actor Tate Donovan has been cast to star alongside Toni Collette in a new CBS drama, Hostages. Collette plays a Washington DC surgeon, Ellen Sanders, who is thrown into political conspiracy after being chosen to operate on the president of the United States in the Jerry Bruckheimer drama. Her family is taken hostage and it’s her responsibility to save their lives. Donovan plays her husband, Brian, a former Ivy League athlete who is covering up the fact that his real-estate career is in trouble and he’s falling into debt. He’s keeping up appearances but relying on Ellen to help keep the family afloat. Although he is at first defiant of the hostage-takers, a secret is soon revealed that forces his cooperation. The cast also includes Dylan McDermott.

Wednesday 20 February, 2013


CAMPAIGN ASIA: Cannes Lions names all 16 jury presidents

GLOBAL – The Cannes Lions International Festival of Creativity has announced the 16 jury presidents who will judge the awards during the 60th annual festival this June.  They include Sir John Hegarty, founder, Bartle Bogle Hegarty, famed US director Joe Pytka, Australian native, David Droga, founder, Droga5 and Rei Inamoto, chief creative officer and vice-president with AKQA, as the sole Asia-based member. 

Cannes Lions is taking place from 16-22 June. Entries are now being accepted into all categories including the new Innovation Lions. Further details on how to enter, as well as how to attend, can be found at,cannes-lions-names-all-16-jury-presidents.aspx?eid=21&edate=20130218&utm_source=20130218&utm_medium=newsletter&utm_campaign=daily_newsletter

ADVERTISING AGE:  Why the US may be the new “emerging market”

The US is far from undeveloped, but P&G, Coke, L’Oréal, GM and other big marketers are seeing growth opportunities here again. During a meeting with investors last week L’Oréal Chairman-CEO Jean Paul Agon labeled the US as an “emerging market.”  Mr. Agon’s comment, characterizing the sentiments of his managing director-North America, Frederic Roze, was only half in jest. And it had basis in fact.

MEDIA WEEK UK:  Apple retains top spot but UK brands fall, says Brand Finance survey

LONDON – Samsung has jumped from sixth to the number two spot, while Apple has hung on to its mantle as the world’s most valuable brand, according to the annual list published by Brand Finance. Apple is the clear winner as the most valuable brand, boasting a brand value of £56.4bn ($84.35bn), ahead of Samsung at £38bn ($56.82bn), according to this year’s findings.  Last year, Samsung’s Galaxy S3 outsold Apple’s iPhone 4S for the first time in the third quarter of 2012, becoming the world’s best-selling smartphone, according to research firm Strategy Analytics.

Monday 18 February, 2013


BUSINESS INSIDER: Marc Jacobs takes his clothes off for Diet Coke

Diet Coke recently hired fashion designer Marc Jacobs as its new creative director.  He replaces Jean Paul Gaultier, who acted as the CD for 2012.  One of Jacobs’ first jobs was to create three new can designs, one for every decade Diet Coke has been around: the ’80s, ’90s and 2000s.  In Jacobs’ first ad, three women come across a photo booth that keeps spitting out pictures of an attractive, shirtless man. What the women don’t initially realize is that the “Diet Coke” hunk is Jacobs.

THE COMMERCIAL OBSERVER: Piece of 30 Rock part of Comcast’s NBCUniversal deal

Comcast will purchase from General Electric the properties used by NBCUniversal at iconic 30 Rockefeller Plaza and CNBC Headquarters as part of its acquisition of GE’s remaining 49 percent equity stake in the media company, it was announced earlier this week.  Though the building is owned by Tishman Speyer, the office and studio space at 30 Rock involved in the deal is owned by GE and is considered a commercial condo. GE will keep space in the building on the 52nd and 53rd floors.  The real estate component of the deal accounts for approximately $1.4 billion ($1.35 billion) of the $16.7 billion ($16.17 billion) transaction and trumps the $1.1 billion ($1.06 billion) sale of the SonyBuilding to the Chetrit Group last month.

 POCKET NOW: Android smartphones suffering from an identity crisis

“Hey, is that the new Galaxy?” No, it’s a Android-powered Galaxy Nexus. “Yeah? I love Droids!” Those are from Verizon, and they’re primarily made my Motorola, this one’s on T-Mobile and made by Samsung. “Oh! So it is a Galaxy!”  Face it, you’re either on the frustrated side of that conversation, or you’re the one doing the frustrating. But it’s not your fault: Android-powered smartphones and tablets are suffering from an identity crisis.!prettyPhoto


Wednesday 13 February, 2013


BUSINESS INSIDER: Kate Middleton’s ‘Duchess Effect’ is making brands boatloads of money

When Kate Middleton wears a brand, it quickly sells out.  The fashion phenomenon has been dubbed, “The Duchess Effect.”  While Middleton is also a fan of high-fashion favorites like Burberry and Stella McCartney, much of her wardrobe is purchased on the high street.  From Zara to J Brand, see the labels that she’s boosting sales for.

MEMEBURN: Misogyny behind the great firewall: China’s online gamers need to grow up

Last week, Memeburn wrote up a story about a World of Warcraft player who caused a bit of a ruckus online after sleeping with some female guild members “for the alliance.” The news instigated a bit of a discussion about female gamers on Chinese news sites, and many of the comments that arose were pretty disgusting and objectifying. One gamer, for example, said that it was OK to treat females in games as though they were prostitutes.  Unfortunately some Chinese gamers have a tendency to objectify women when Chinese gaming news sites are often quasi-pornographic.

CAMPAIGN UK: Spanish airline Iberia appoints Ogilvy to global creative business

Iberia, the Spanish airline, has appointed the Ogilvy Group as its global creative agency to look after its advertising and direct business, following a six-month pitch process.  Ogilvy Group’s Spanish offices will be responsible for Iberia’s advertising across all markets worldwide, with a special focus in Latin America and Europe.  Iberia previously worked with the WPP agencies Tapsa and Wunderman.  The Spanish-based agencies Publicis, Sra. Rushmore, Ogilvy and Tapsa were all invited to pitch.


12 February, 2013

Lena Bel, Ann-Claire Paton and Sarah Malek

BRAND REPUBLIC: Elle shortlists three of media’s most stylish

LONDON: Elle magazine has shortlisted three women from MEC, Universal McCann and ZenithOptimedia for its competition to find the most stylish ad person.  The competition, as part of the annual Elle Style Awards, attracted over 130 entries and has been shortlisted to three – Lena Bel from UM,  Ann-Claire Paton from Zenith and Sarah Malek from MEC.

AD WEEK:For Mobile Marketing That Really Works, Just Look to Asia

US: Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience“Are we ever going to catch up to Asia?” is a refrain heard far more frequently in marketing circles in the US in recent years.  The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage.

 EMARKETER: Ecommerce Sales Topped $1 Trillion for First Time in 2012

 In 2012, B2C ecommerce sales grew 21.1 per cent to top $1 trillion for the first time, according to new global estimates by eMarketer.  This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales.

Sunday 10 February, 2013


BRAND REPUBLIC: PepsiCo launches limited-edition £555 ($844) designer dress to celebrate Tropicana offshoot Trop50

PepsiCo is unveiling a limited-edition designer dress, priced at £555 ($844), to celebrate the launch of Trop50, its Tropicana brand offshoot.  Tropicana has teamed up with fashion designer Richard Nicoll for the dress.  The dresses will be on offer from a pop-up shop in London, and then online.  PepsiCo is launching the limited-edition dress to promote its charitable credentials, with all the profits from the sale donated to the fashion charity, Fashion Targets Breast Cancer.  Sales of Tropicana have dropped £25m ($38m) in the UK over the past 12 months to October 2012, according to Nielsen.

BUSINESS 2 COMMUNITY: Pinterest testing new news section

A small group of Pinterest accounts are being tested for a new feature called News. In the section on the left in the feed normally titled “recent activity” there’s now a new “news” feature, pointing to a new tab on your page. The goal of this feature, according to Pinterest, is to make it easy to find relevant and interesting pins and help users find new pins to enjoy. According to their help section, News includes board activity and recent pins but does not include new followers. The test began January 16 and Pinterest is asking for feedback from users via an online form. Feedback results are not visible to users so there is no way to tell how this new feature is being received.

MARKETING WEEK: GlaxoSmithKline launches £1bn ($1.5bn) global media review

GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business.  The Lucozade parent announced a review of the brand as part of restructure of European business.  Several sources with knowledge of the process said GSK had started the talks ahead of a formal review process and was hoping to appoint a single media agency network. It is unclear whether the review will be confined to or extended beyond roster networks.