2 February, 2013

canadian_wheat_board

AD WEEK: Canadian Wheat Board makes ad that is “too sexy”… 

The Canadian Wheat Board is in trouble for a print ad that uses a 1969 Gil Elvgren pinup painting to draw attention to a “winter pool” grain sale offer.  The ad has drawn criticism from the National Farmer’s Union for using what critics say is an irrelevant and sexist image to hype the Wheat Board’s services. Clearly, the only way to set this right is to find a painting of a buff cowboy straddling a fence and use it for a second ad.

http://www.adweek.com/adfreak/canadian-wheat-board-somehow-manages-make-ad-thats-too-sexy-146891

BRAND REPUBLIC: Coca-Cola reviews £30m ($45.7) UK media business

Coca-Cola is reviewing its £30m ($45.7m) UK media planning and buying business, which is currently held by Vizeum. It is understood that the media review is in its early stages, but that Coca-Cola’s head of media, Sarah Leach, has started to approach media agencies ahead of a formal process for the £30m business.
The account includes the UK planning and buying for all Coca-Cola brands including Diet Coke, Coke Zero, Sprite, Fanta and Oasis.

WALL STREET JOURNAL: Can Netflix Inc. build something solid out of “House of Cards”?

The political drama starring Kevin Spacey as a US congressman directed by David Fincher – The Social Network, Fight Club, Seven -is the first original programming financed by Netflix. The question is whether “House of Cards” can transform Netflix’s reputation as a repository for timeworn movies and children’s fare and help the company muscle into territory dominated by Time Warner Inc.’s HBO and CBS Corp.’s Showtime, whose mix of original programming and recent films helps them command $10 or more per month from cable subscribers.

http://online.wsj.com/article/SB10001424127887323926104578274013934455082.html

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