The Church of Scientology ran an ad in the Super Bowl. Or at least, a lot of people think that’s what happened. In fact, Scientology did not have an ad in “the” Super Bowl. Rather, it bought local TV advertising is several major spot markets – such as New York and Los Angeles – during breaks saved for regional advertisers and local channel advertising. Thus many people in major metro areas believed they had seen a Super Bowl ad for Scientology when in fact they only saw a much cheaper piece of local TV advertising. http://www.businessinsider.com/how-the-church-of-scientology-got-an-ad-in-the-super-bowl-2013-2#ixzz2K1DlFmpW
BRAND REPUBLIC: Publicis to merge Digitas and LBi
Publicis is to merge its digital agencies Digitas and LBi to create a single network called DigitasLBi. The merger follows the recent completion of Publicis’ £333 million ($505 million) acquisition of LBi after a deal was brokered last September. Luke Taylor, the chief executive of LBi, has been appointed as the global chief executive of the new network, which will employ 5,700 staff in 25 countries.
MASHABLE: Never eat alone again with the Anti-Loneliness Ramen Bowl