BRAND REPUBLIC: PepsiCo launches limited-edition £555 ($844) designer dress to celebrate Tropicana offshoot Trop50
PepsiCo is unveiling a limited-edition designer dress, priced at £555 ($844), to celebrate the launch of Trop50, its Tropicana brand offshoot. Tropicana has teamed up with fashion designer Richard Nicoll for the dress. The dresses will be on offer from a pop-up shop in London, and then online. PepsiCo is launching the limited-edition dress to promote its charitable credentials, with all the profits from the sale donated to the fashion charity, Fashion Targets Breast Cancer. Sales of Tropicana have dropped £25m ($38m) in the UK over the past 12 months to October 2012, according to Nielsen.
BUSINESS 2 COMMUNITY: Pinterest testing new news section
A small group of Pinterest accounts are being tested for a new feature called News. In the section on the left in the feed normally titled “recent activity” there’s now a new “news” feature, pointing to a new tab on your page. The goal of this feature, according to Pinterest, is to make it easy to find relevant and interesting pins and help users find new pins to enjoy. According to their help section, News includes board activity and recent pins but does not include new followers. The test began January 16 and Pinterest is asking for feedback from users via an online form. Feedback results are not visible to users so there is no way to tell how this new feature is being received.
MARKETING WEEK: GlaxoSmithKline launches £1bn ($1.5bn) global media review
GlaxoSmithKline has opened talks with agencies ahead of a review of its estimated £1 billion global media planning and buying business. The Lucozade parent announced a review of the brand as part of restructure of European business. Several sources with knowledge of the process said GSK had started the talks ahead of a formal review process and was hoping to appoint a single media agency network. It is unclear whether the review will be confined to or extended beyond roster networks.