12 February, 2013

Lena Bel, Ann-Claire Paton and Sarah Malek

BRAND REPUBLIC: Elle shortlists three of media’s most stylish

LONDON: Elle magazine has shortlisted three women from MEC, Universal McCann and ZenithOptimedia for its competition to find the most stylish ad person.  The competition, as part of the annual Elle Style Awards, attracted over 130 entries and has been shortlisted to three – Lena Bel from UM,  Ann-Claire Paton from Zenith and Sarah Malek from MEC.  http://www.brandrepublic.com/news/1170289/diary-elle-shortlists-three-medias-stylish/

AD WEEK:For Mobile Marketing That Really Works, Just Look to Asia

US: Korea and Japan are crushing it with innovative gaming and commerce executions, and a more receptive audience“Are we ever going to catch up to Asia?” is a refrain heard far more frequently in marketing circles in the US in recent years.  The latest front in the East-West skirmish is in mobile marketing. Once again, the U.S. marketplace finds itself at a perceived disadvantage.

http://www.adweek.com/news/technology/mobile-marketing-really-works-just-look-asia-147135

 EMARKETER: Ecommerce Sales Topped $1 Trillion for First Time in 2012

 In 2012, B2C ecommerce sales grew 21.1 per cent to top $1 trillion for the first time, according to new global estimates by eMarketer.  This year, sales will grow 18.3% to $1.298 trillion worldwide, eMarketer estimates, as Asia-Pacific surpasses North America to become the world’s No. 1 market for B2C ecommerce sales.

http://www.emarketer.com/Article/Ecommerce-Sales-Topped-1-Trillion-First-Time-2012/1009649

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