THE HOLLYWOOD REPORTER: Selena Gomez gone wild: ‘Spring Breakers’ debuts Stateside at South by Southwest Film Festival
AUSTIN – Sunday night at SxSW (South by Southwest) Film Festival easily belonged to Spring Breakers, a kaleidoscopic fever dream from director Harmony Korine, who managed somehow to craft an art film steeped in the three tenets of 2013-era youth culture: sex, drugs and dubstep. Stars Selena Gomez and Vanessa Hudgens, former products of the Disney dream factory, don’t just shed their good-girl images with the project – they effectively drop a 50-megaton bomb on them.
BRAND REPUBLIC: HSBC splits £400m ($582m) global ad account
HSBC has split its £400m ($582m) global creative account three-ways between Grey London, Saatchi & Saatchi and the incumbent JWT. The global bank has split its global advertising business between all the agencies that pitched. WPP’s Grey London and JWT will become the lead agencies on the account, while Saatchi & Saatchi will handle HSBC’s premier and wealth business globally as well as its sponsorship advertising globally. Grey will handle HSBC’s retail banking and wealth business across Europe, including the UK, and also Latin America. It will also handle First Direct in the UK and HSBC’s global commercial banking business.
CAMPAIGN ASIA: Health apps have untapped potential for brands to engage with customers in Asia
The increasing penetration of smartphone has been driving the development of mobile applications. Among hundreds of thousands of apps that are available for downloading, healthcare and wellness apps have stood out as one of the fastest-growing types. The Apple App store now has 17,000 healthcare-related apps globally, 60 per cent of which are aimed at consumers, according to Frost & Sullivan figures from January 2013. Although adoption is low so far, health and wellness apps represent a great opportunity for brands in Asia to supplement traditional advertising with more holistic support for their customers.