BRAND REPUBLIC: Dentsu’s Aegis Media wins £20m ($29m) global Burberry account
Dentsu’s Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry. Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK. The fashion business is the first global win for Aegis Media following the completion of its £3.2b ($4.62b) sale to Japan’s giant Dentsu network last week. The account is believed to be worth in excess of £20m across Europe, North America and Asia, with the lion’s share – £13m ($18.9m) – being spent in the US, where it will be handled by Carat.
THE HOLLYWOOD REPORTER: OWN launching Oprah Winfrey block on TLC’s new UK effort
The Oprah Winfrey Network (OWN) is set to launch some of its most successful programming abroad, starting with the United Kingdom. OWN struck a multi-year deal with Discovery Networks International to export OWN’s highly-rated Harpo productions – Oprah’s Next Chapter, Oprah’s Master Class, Oprah’s Lifeclass and Super Soul Sunday – to TLC’s soon-to-launch British network. OWN, a 50-50 joint venture between Harpo and Discovery Communications, thus far only has distributed non-Harpo original programming internationally as a part of a partnership with Passion Distribution.
MEMEBURN: Baidu confirms it’s working on Eye, China’s answer to Google Glass
Google Glass, meet Baidu Eye. The Chinese internet giant has confirmed that it is working on a wearable device prototype that features speech recognition for Mandarin and image search. Rumours of the device circulated recently after a Sina Tech report cited anonymous sources inside Baidu, who claimed the company was working on a prototype for a voice-controlled pair of glasses which featured an LCD display. Baidu has now stepped in to deny inaccurate reports about the device’s functionality, as well as a reported partnership with Qualcomm designed to maximise the battery life of the device. It has also confirmed the authenticity of a photo of what appears to be an early version of the device.
AD WEEK: The New York Times tries another interactive ad unit, this time for Prudential
In keeping with its experiments to create interactive, shareable ad units, The New York Times is running a front-page ad takeover for Prudential that lets users see the front page of the newspaper from the day they were born once they punch in their birthdate. For the ad, the paper created a directory with over 110,000 thumbnails of Times front covers from 1863 to 2002—all told, roughly 55,000 covers, according to a Times rep. The ad includes buttons that let readers share the covers on Twitter and LinkedIn.