Wednesday 19 June, 2013


ADVERTISING AGE: ‘Dumb Ways to Die’ nabs Grand Prix in PR, Direct categories

A safety-promoting campaign for Metro Trains by McCann, Melbourne picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity.  It won the Grand Prix in the PR category, as well as the Grand Prix in the direct category. While it’s been expected to perform well at the festival this year, the campaign’s win in the PR category will likely be unwelcome by the PR-agency community; this is the fifth year PR has been a category at Cannes, and the Grand Prix has been won by an ad agency all five years.

THE GUARDIAN: Junk food still marketed to children as companies bypass rules

A clampdown on marketing to British children through TV advertising is not enough to protect them, says WHO report.  Food companies are accused by the World Health Organisation, the public health arm of the UN, of finding ways to bypass the rules on advertising unhealthy products to children and fuelling the obesity epidemic.  Attempts by the authorities in Britain to clamp down on marketing to children through television advertising are not enough to protect them, a major report by the WHO says. There are tough rules on advertising during children’s TV programmes but not on shows such as ITV1’s Britain’s Got Talent and The X Factor, which research shows are widely watched by younger viewers.  Increasingly, food companies are also targeting children through computer games, mobile phones and social networks such as Facebook.  The WHO report calls for tighter regulation across the whole of Europe of the marketing to children of foods high in fat, salt and sugar.

THE HUFFINGTON POST: Say Cheese! #Selfies as the new marketing campaign

If you look back in history, only a few million photos were taken in the whole world in the entire nineteenth century. After the Kodak Brownie was introduced in 1900, the number of photographs went up steadily, reaching one billion per year by 1930. By 1960, that number had tripled; by 1980, it was up to 25 billion per year.  Today we take more than 380 billion pictures a year. With smartphones, people can snap a #Selfie and share it with their network of friends or followers in an instant; even the Clintons are engaging in the trend.  With Facebook, Instagram, PicMonkey, Twitpic, TumblePic and Pic Stitch everyone can be their own photographer, artistic director, and graphic designer, choosing the desired filter and crop, adding text, icons, and Emojicons. But the trend goes way beyond vanity; sales and marketing teams are taking full advantage of the possibilities as well. Charity events now have photo booths where you can pose for a shot which will be uploaded and shared on social media, spreading the word about their cause.  Guests at the creative members only club Soho House can snap and share pictures at photobooths at its Berlin, Miami Beach, New York, London and West Hollywood locations, marketing its brand to their universe of friends for free.  Recently the trendy eyeware designer Warby Parker invested in a photobooth for its popup store in Soho. Customers snap shots of themselves in their new frames and share them with their friends and the world, spreading brand recognition for no work, no production budget, no photographer, no designer, no art director and no media buy. Creative organizations have caught on. Say cheese!


Tuesday 18 June, 2013.


CAMPAIGN ASIA: Bates and JWT to form joint venture in Hong Kong to handle HSBC

HONG KONG – Bates CHI & Partners and JWT will form a joint venture in early July to handle the HSBC account, with Conrad Chiu heading up the new operation.  Chiu, currently Greater China CEO for Bates CHI & Partners, will leave his current role in early July to assume the role of CEO in the joint venture, which is yet to be officially named. The joint venture will have a team of 40 to handle HSBC’s Asia-Pacific retail banking and wealth management advertising account out of Hong Kong. JWT and Bates joined forces to pitch for and win the account during HSBC’s recent global review.,Bates+and+JWT+to+form+joint+venture+in+Hong+Kong+to+handle+HSBC.aspx

BRAND REPUBLIC: Bogle becomes second BBH founder to be knighted

Nigel Bogle, the co-founder of Bartle Bogle Hegarty, was knighted in the Queen’s Birthday Honours list on Saturday.  Bogle’s knighthood follows that of fellow BBH co-founder Sir John Hegarty in 2007.  Following the sale of the remainder of BBH to Publicis Groupe last July, Bogle, alongside Hegarty, took the title of founding partner.  Bogle and Hegarty will leave the agency in 2014.

BUSINESS INSIDER: New York will likely ban underage models in fashion shoots featuring nudity

New York state legislators are on track to pass a law before Fashion Week in September regulating work conditions for under-age models. The new rules would ban nudity on sets, and require models be allowed to eat. If it passes, all New York Fashion Week shows and local magazine shoots there would require such things as chaperones on set, tutors on set, consent forms for nudity, no 16-plus-hour days and access to food.