ADVERTISING AGE: ‘Dumb Ways to Die’ nabs Grand Prix in PR, Direct categories
A safety-promoting campaign for Metro Trains by McCann, Melbourne picked up two Grand Prix awards on the first day of the Cannes International Festival of Creativity. It won the Grand Prix in the PR category, as well as the Grand Prix in the direct category. While it’s been expected to perform well at the festival this year, the campaign’s win in the PR category will likely be unwelcome by the PR-agency community; this is the fifth year PR has been a category at Cannes, and the Grand Prix has been won by an ad agency all five years.
THE GUARDIAN: Junk food still marketed to children as companies bypass rules
A clampdown on marketing to British children through TV advertising is not enough to protect them, says WHO report. Food companies are accused by the World Health Organisation, the public health arm of the UN, of finding ways to bypass the rules on advertising unhealthy products to children and fuelling the obesity epidemic. Attempts by the authorities in Britain to clamp down on marketing to children through television advertising are not enough to protect them, a major report by the WHO says. There are tough rules on advertising during children’s TV programmes but not on shows such as ITV1’s Britain’s Got Talent and The X Factor, which research shows are widely watched by younger viewers. Increasingly, food companies are also targeting children through computer games, mobile phones and social networks such as Facebook. The WHO report calls for tighter regulation across the whole of Europe of the marketing to children of foods high in fat, salt and sugar.
THE HUFFINGTON POST: Say Cheese! #Selfies as the new marketing campaign
If you look back in history, only a few million photos were taken in the whole world in the entire nineteenth century. After the Kodak Brownie was introduced in 1900, the number of photographs went up steadily, reaching one billion per year by 1930. By 1960, that number had tripled; by 1980, it was up to 25 billion per year. Today we take more than 380 billion pictures a year. With smartphones, people can snap a #Selfie and share it with their network of friends or followers in an instant; even the Clintons are engaging in the trend. With Facebook, Instagram, PicMonkey, Twitpic, TumblePic and Pic Stitch everyone can be their own photographer, artistic director, and graphic designer, choosing the desired filter and crop, adding text, icons, and Emojicons. But the trend goes way beyond vanity; sales and marketing teams are taking full advantage of the possibilities as well. Charity events now have photo booths where you can pose for a shot which will be uploaded and shared on social media, spreading the word about their cause. Guests at the creative members only club Soho House can snap and share pictures at photobooths at its Berlin, Miami Beach, New York, London and West Hollywood locations, marketing its brand to their universe of friends for free. Recently the trendy eyeware designer Warby Parker invested in a photobooth for its popup store in Soho. Customers snap shots of themselves in their new frames and share them with their friends and the world, spreading brand recognition for no work, no production budget, no photographer, no designer, no art director and no media buy. Creative organizations have caught on. Say cheese!