Monday, 29 July, 2013


AFP: Publicis and Omnicom merge to form world’s No.1 advertising group

French advertising group Publicis and its US rival Omnicom will merge, bringing together the third and second largest firms in the sector to form the world’s advertising leader. The new company, dubbed the Publicis Omnicom Group, whose capital will be split 50-50 between the shareholders of the two firms, will be co-directed by the current bosses, Maurice Levy of Publicis and John Wren of Omnicom, a joint statement said. The merger will bring together such iconic ad agency brands as Saatchi & Saatchi, Leo Burnett, Razorfish, Ketchum, ZenithOptimedia, to name a few.

AD WEEK: Vodafone assures lovesick teen girls it’s not you it’s him

Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international Vodafone spot, “The Wait.” Twenty years ago, the ad would have shown a teenage girl hovering over a home phone, trying to keep her parents and siblings off the line while she waits for an important call. Now, she’s camped out in a diner with her smartphone and a gaggle of friends, who are struggling to stave off boredom while sticking out the arduous wait with her.

THE TIMES OF INDIA: Digital advertising poised to grow in India

In the view of rising numbers of internet users in the country, small and medium enterprises will vouch for online presence as a result of which digital advertising is expected to grow by a massive 50 per cent year-on-year, said a top official of Google India on Saturday. “According to industry estimates, the size of advertising industry is $7.3 billion in India, of which digital advertising spend is 6 per cent. But digital advertising will grow 50 per cent year-on-year as more and more numbers of people will be using internet,” Google India operations head Arijit Sarkar said in Hyderabad on Saturday.

CAMPAIGN LIVE: Internet and outdoor lead global ad spend growth Internet and outdoor advertising recorded the steepest rise in adspend in the first quarter of 2013, up 26 per cent and four per cent year on year respectively, according to the latest Nielsen Global AdView Pulse.

Thursday, 25 July, 2013


CAMPAIGN LONDON: Warburtons, Coca-Cola and Ryanair among brands making most of royal arrival

Ryanair has used the news about the royal baby to temporarily rebrand as ‘Ryanheir’, while a Warburtons ad announces, “One’s bun is done”.  The Sun and The Times used their own publications to welcome yesterday’s arrival with ads congratulating the royal couple. The Sun ad is also running across JCDecaux’s Transvision screens in rail stations. Expanding Leo Burnett’s “share a Coke” campaign for Coca-Cola, the soft drinks brand suggests people share a Coke with “Wills” and “Kate”. The ad was created in-house with media buying by MediaCom.

AD WEEK ASIA: Unilever shampoo gives you hair so strong you can make violin bows out of it. No, really, they did it in Manila.

When you hear the words human hair orchestra, don’t you just imagine Hannibal Lecter conducting? Not so for this Unilever-sponsored stunt in the Philippines from JWT Singapore and JWT Manila. To show the strengthening effect of its Cream Silk hair-care line, the marketer enlisted a custom bow-maker and used human hair washed with the products instead of the usual horsehair to string four violin bows. An all-female quartet then used them to play 40 songs over four hours in a busy Manila mall.

AD AGE: Small businesses shirk advertising

While at Iams, Petbrosia founder Keith Johnson wielded a big media budget, as brand manager with world’s biggest advertiser Procter & Gamble Co. Now, he spends next to nothing on paid ads for custom pet-food business, Petbrosia. Like many small businesses today, Petbrosia spends very little on traditional advertising because it doesn’t have to. Given the array of low- or no-cost digital marketing and promotional options, small companies are spending less not just by necessity, but by choice.

Monday 22 July, 2013


BUSINESS INSIDER: Dragon’s skull washes up on beach in Dorset to promote Game Of Thrones

In a UK marketing stunt of epic proportions, a bus-sized dragon skull washed up on Dorset’s “Jurassic Coast” — known for its dinosaur fossils — to honour the arrival of “Game of Thrones” season 3 on streaming service Blinkbox.  The 40 foot long, 9 foot tall skull took two months to complete is the work of Taylor Herring PR.  Last month it created a 12 foot statue of Mr. Darcy from “Pride and Prejudice” emerging from the Serpentine in London to celebrate the launch of UKTV’’s new “Drama” channel.

 AD AGE: Fashion magazines turn in record-breaking September issue

Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some.  Through the first half of 2013, magazines saw an overall decline in print ad pages of 4.9 per cent, according to the Publishers Information Bureau. But print advertising remains vital especially for fashion and luxury brands, publishers say. With ad sales now closed for its upcoming September edition, for example, Hearst Magazines’ Elle magazine says it will publish its largest issue to date, with 442 ad pages, a 12 per cent gain from September 2012. Sibling Harper’s Bazaar will also have its largest issue yet, notching 397 ad pages, good for a 10 per cent boost. And Hearst’s Marie Claire said its September will top all of its previous issues with 246 ad pages, up 13.5 per cent from last year.

BBC: Batman & Superman to appear in same film for first time

Superman and Batman are to appear in the same film for the first time, it has been revealed, to the delight of many fans of the popular characters. The surprise announcement was made by Zack Snyder, who directed the most recent Superman film Man of Steel. But speaking at a comic convention in San Diego, California, Mr Snyder said the script was still being written. Production is expected to begin next year and the film is scheduled for release in the summer of 2015.

Saturday 20 July, 2013.


HUFFINGTON POST: KFC threatens legal action against ‘Hitler’ chicken restaurant in Thailand

“Hitler” fried chicken better surrender its logo, because the Colonel’s ready to fight.  Kentucky Fried Chicken told The Huffington Post it may take “legal action” against a fried chicken shop named Hitler that sports a storefront emblem very similar to KFC’s, only with Adolf Hitler’s head replacing Colonel Sanders.  The ‘Hitler’ store recently opened in Bangkok, Thailand.

BRAND REPUBLIC: Evian leads most-shared baby ads as country awaits royal heir

Evian’s “roller babies” has been crowned the most-shared ad in a list of baby-themed work, collated ahead of the arrival of the Duke and Duchess of Cambridge’s first child.  Anticipating the announcement of a royal birth, the social video expert Unruly compiled the list, ranking shares of ads across Facebook, Twitter and the blogosphere.  Taking first place, Evain’s “roller babies” created by BETC Euro RSCG (now called BETC Paris), tops the list.

MEMEBURN: Yahoo! Buys Chinese social data startup Ztelic for R&D boost

Yahoo! has announced the latest buy in its frantic acquisition spree: Chinese social analytics startup Ztelic. The buyout is apparently a part of Yahoo!’s bid to boost its R&D centre in Beijing and is likely eased by the fact that Ztelic founder Hao Zheng is Yahoo! veteran having previously worked as a senior web architect for the company.

Monday, 15 July, 2013


THE HOLLYWOOD REPORTER: Glee star, Cory Monteith, dead of suspected drug overdose

The actor, who played the character of Finn in the TV show, was found dead at Vancouver’s Fairmont Pacific Rim hotel.  Montieth, 31, was found at noon Saturday on the hotel’s 21st floor, Vancouver police said in a news conference. He checked into the hotel July 6, and was expected to check out Saturday. When Monteith missed his checkout time at noon, hotel staff went to his room and discovered his body.  In March, Monteith voluntarily checked himself into rehab for substance abuse. He previously checked into rehab when he was 19.

CAMPAIGN LONDON: Droga5 sells stake to William Morris Endeavor

Droga5 is selling a minority stake in the business to the talent agency William Morris Endeavor.  The financial details of the deal have not been officially disclosed but it is understood that WME will pay around $225m for a 49 per cent stake in the agency. Droga5’s management structure will not change as a result of the tie-up, which gifts the agency access to WME’s resources and relationships in the entertainment industry, as well as its portfolio of assets in technology, media and marketing.

THE WALL STREET JOURNAL: Waiter, a pretty steak, please

At Empellón Cocina, a restaurant in New York City, diners see a not-so-gentle reminder at the top of the menu. “Empellón strongly discourages the use of cellphones, unless you’re posting food porn on Instagram. #Empellon” .  The aim is to get diners comfortable posting photos, says co-owner of the nouveau Mexican restaurant David Rodolitz, who came up with the tagline five months ago. “It’s almost like they are becoming a brand ambassador on behalf of the restaurant,” says Mr. Rodolitz.

Wednesday 10 July, 2013


BUSINESS INSIDER: Lone Ranger bombs at US box office, Despicable Me 2 the winner

Originally, analysts pegged the Western to bring in around US$60-$70 million over the course of five days. Johnny Depp’s big-budget film didn’t manage to earn half of that. With $29 million, the film earned slightly less in three days than last year’s big-budget bust “John Carter” ($30.2 million). So it was little surprise Steve Carell and “Despicable Me 2″ rocketed past Disney’s long-delayed and troubled blockbuster. The sequel to Universal’s 2010 film performed better than expected, easily having one of the highest-grossing opening weeks for an animated film. In five days, the despicable minions earned more than 2010′s “Toy Story 3″ in the same time frame.

AD AGE CHINA:  Overworked?  24-year-old Ogilvy China staffer dies after heart attack at desk

A 24-year-old Ogilvy PR employee in Beijing has died after suffering a heart attack while at his desk. Ogilvy China confirmed the young man, Gabriel Li, passed away suddenly, but local media reports that followed – saying his death was caused by overwork – have not been substantiated. According to a Beijing Times newspaper’s account, Mr. Li let out a yell and collapsed while working in the office Monday evening. He was taken to a hospital, where he died. Mr. Li was a junior staffer at the WPP-owned agency, part of a team that serviced a technology client.

BRAND REPUBLIC: UKTV to air interview Wolverine star, Hugh Jackman

Twentieth Century Fox is going to promote the upcoming release of The Wolverine through an interview with Hugh Jackman, interviewed by Dynamo the magician, as part of a campaign on UKTV and Channel Four.

CAMPAIGN ASIA: Est Cola deal with Manchester City in Thailand

Bangkok – Est Cola has inked a sponsorship deal with English football club Manchester City to become its official soft drinks company in Thailand in a move that typifies market-specific sponsorship trends.,est-cola-deal-with-manchester-city-in-thailand-typifies-market-specific-sponsorship-trend.aspx?eid=21&edate=20130705&utm_source=20130705&utm_medium=newsletter&utm_campaign=daily_newsletter

Friday 5 July, 2013


ADVERTISING AGE: Fashion giant Chanel taps WPP to create dedicated group called ‘Plus’

WPP won more than it bargained for in Chanel’s media agency review.  The luxury giant began a pitch for its media business in January, but months later, at the end of that process it has selected a WPP to handle much more. The holding company is creating a dedicated group that will be responsible for creative and digital marketing too.  “After an in-depth global media review, Chanel has decided to renew its collaboration with WPP through a new and dedicated venture called ‘Plus,'” a Chanel spokeswoman told Ad Age. “This new model will allow Chanel to access WPP’s best talents with media at heart.”

PR WEEK: Charities missing potential of social images and video

Charities are failing to exploit the potential of images and video in social media, according to a survey carried out by PR and social media agency Aberfield Communications.  The research showed that only one in five voluntary sector organisations is regularly sharing image and video content through social media.  The survey found that, while the majority used text-based content on Twitter and Facebook, only 45 per cent of charities had an active presence across at least two of the image-based social networks, such as YouTube, Pinterest, Flickr and Instagram.

THE HOLLYWOOD REPORTER:  Heads up Hollywood, China is taking your Mercedes

Mercedes-Benz operates nearly two dozen dealerships in and around Los Angeles, yet some of its most popular vehicles, particularly the M and GL SUVs, are suddenly scarce.  The car-maker  recently posted its best year-to-date sales ever – 141,950 cars in the U.S. in the first half of 2013. Now, the Stuttgart-based carmaker is taking a new tack in what has been a feverish but largely quiet sales push in still-emerging markets, especially China.  As recently as 2010, China saw its own shortages of Mercedes, BMW and Audi models. Well-heeled customers paid tens of thousands in markups for a chance to cut in line – even though they still waited months for the cars to arrive. Last month, Mercedes announced a sales initiative aimed at raising brand awareness among Chinese buyers and cultivating relationships with existing customers, calling China the “most important passenger car market for the future.”