CAMPAIGN ASIA: JWT wins China Auto Rental account from WE Marketing
BEIJING – JWT will take on branding and communication tasks for China Auto Rental Holdings which just signed David Beckham in his first non-sports endorsement deal since retiring from his career as a football player. http://www.campaignasia.com/Article/348340,JWT+wins+China+Auto+Rental+account+from+WE+Marketing.aspx
BUSINESS INSIDER: Nokia has another iPhone-bashing ad and it’s really bad – but at least there are zombies
It seems like Microsoft is trying to take Samsung’s title as the official Apple-bashing smartphone provider. The last string of ads for the Nokia Lumia 900 and 920, and now the 925 are all about panning iPhone users. This time around, they are compared to pale skinned, red eyed, zombies not because of their Apple fan-dom, but rather because of the iPhone’s supposedly poor photo quality.
BRAND REPUBLIC: Elle partners with Selfridges for launch of Denim Studio
Hearst Corporation’s Elle has formed a partnership with Selfridges in London to launch the retailer’s Denim Studio. Selfridges’ Denim Studio claims to be the world’s biggest denim department, spanning 26,000 square-foot of space and diverse brands including Primark, J Brand, Levi’s and Christopher Kane. Fashion magazine, Elle aims to bring the space to life by inviting more than 250 guests to visit its editorial team working behind the scenes, as they give styling tips and curate an edit of some of the 11,000 pairs of jeans and denim accessories available at Selfridges.