ADVERTISING AGE: Fashion giant Chanel taps WPP to create dedicated group called ‘Plus’
WPP won more than it bargained for in Chanel’s media agency review. The luxury giant began a pitch for its media business in January, but months later, at the end of that process it has selected a WPP to handle much more. The holding company is creating a dedicated group that will be responsible for creative and digital marketing too. “After an in-depth global media review, Chanel has decided to renew its collaboration with WPP through a new and dedicated venture called ‘Plus,'” a Chanel spokeswoman told Ad Age. “This new model will allow Chanel to access WPP’s best talents with media at heart.”
PR WEEK: Charities missing potential of social images and video
Charities are failing to exploit the potential of images and video in social media, according to a survey carried out by PR and social media agency Aberfield Communications. The research showed that only one in five voluntary sector organisations is regularly sharing image and video content through social media. The survey found that, while the majority used text-based content on Twitter and Facebook, only 45 per cent of charities had an active presence across at least two of the image-based social networks, such as YouTube, Pinterest, Flickr and Instagram.
THE HOLLYWOOD REPORTER: Heads up Hollywood, China is taking your Mercedes
Mercedes-Benz operates nearly two dozen dealerships in and around Los Angeles, yet some of its most popular vehicles, particularly the M and GL SUVs, are suddenly scarce. The car-maker recently posted its best year-to-date sales ever – 141,950 cars in the U.S. in the first half of 2013. Now, the Stuttgart-based carmaker is taking a new tack in what has been a feverish but largely quiet sales push in still-emerging markets, especially China. As recently as 2010, China saw its own shortages of Mercedes, BMW and Audi models. Well-heeled customers paid tens of thousands in markups for a chance to cut in line – even though they still waited months for the cars to arrive. Last month, Mercedes announced a sales initiative aimed at raising brand awareness among Chinese buyers and cultivating relationships with existing customers, calling China the “most important passenger car market for the future.”