BUSINESS INSIDER: Dragon’s skull washes up on beach in Dorset to promote Game Of Thrones
In a UK marketing stunt of epic proportions, a bus-sized dragon skull washed up on Dorset’s “Jurassic Coast” — known for its dinosaur fossils — to honour the arrival of “Game of Thrones” season 3 on streaming service Blinkbox. The 40 foot long, 9 foot tall skull took two months to complete is the work of Taylor Herring PR. Last month it created a 12 foot statue of Mr. Darcy from “Pride and Prejudice” emerging from the Serpentine in London to celebrate the launch of UKTV’’s new “Drama” channel.
AD AGE: Fashion magazines turn in record-breaking September issue
Fashion magazines are reporting gains in ad pages for their critical September issues, enough to break records at some. Through the first half of 2013, magazines saw an overall decline in print ad pages of 4.9 per cent, according to the Publishers Information Bureau. But print advertising remains vital especially for fashion and luxury brands, publishers say. With ad sales now closed for its upcoming September edition, for example, Hearst Magazines’ Elle magazine says it will publish its largest issue to date, with 442 ad pages, a 12 per cent gain from September 2012. Sibling Harper’s Bazaar will also have its largest issue yet, notching 397 ad pages, good for a 10 per cent boost. And Hearst’s Marie Claire said its September will top all of its previous issues with 246 ad pages, up 13.5 per cent from last year.
BBC: Batman & Superman to appear in same film for first time
Superman and Batman are to appear in the same film for the first time, it has been revealed, to the delight of many fans of the popular characters. The surprise announcement was made by Zack Snyder, who directed the most recent Superman film Man of Steel. But speaking at a comic convention in San Diego, California, Mr Snyder said the script was still being written. Production is expected to begin next year and the film is scheduled for release in the summer of 2015.