AFP: Publicis and Omnicom merge to form world’s No.1 advertising group
French advertising group Publicis and its US rival Omnicom will merge, bringing together the third and second largest firms in the sector to form the world’s advertising leader. The new company, dubbed the Publicis Omnicom Group, whose capital will be split 50-50 between the shareholders of the two firms, will be co-directed by the current bosses, Maurice Levy of Publicis and John Wren of Omnicom, a joint statement said. The merger will bring together such iconic ad agency brands as Saatchi & Saatchi, Leo Burnett, Razorfish, Ketchum, ZenithOptimedia, to name a few.
AD WEEK: Vodafone assures lovesick teen girls it’s not you it’s him
Waiting by the phone may be one of the oldest clichés in telecom advertising, but Grey London manages to put an enjoyable twist on the idea with its new international Vodafone spot, “The Wait.” Twenty years ago, the ad would have shown a teenage girl hovering over a home phone, trying to keep her parents and siblings off the line while she waits for an important call. Now, she’s camped out in a diner with her smartphone and a gaggle of friends, who are struggling to stave off boredom while sticking out the arduous wait with her.
THE TIMES OF INDIA: Digital advertising poised to grow in India
In the view of rising numbers of internet users in the country, small and medium enterprises will vouch for online presence as a result of which digital advertising is expected to grow by a massive 50 per cent year-on-year, said a top official of Google India on Saturday. “According to industry estimates, the size of advertising industry is $7.3 billion in India, of which digital advertising spend is 6 per cent. But digital advertising will grow 50 per cent year-on-year as more and more numbers of people will be using internet,” Google India operations head Arijit Sarkar said in Hyderabad on Saturday.
CAMPAIGN LIVE: Internet and outdoor lead global ad spend growth Internet and outdoor advertising recorded the steepest rise in adspend in the first quarter of 2013, up 26 per cent and four per cent year on year respectively, according to the latest Nielsen Global AdView Pulse.