Tuesday, 3 September, 2013

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BRAND REPUBLIC: Bartle Bogle Hegarty pulls Barclays spot featuring paedophile

Bartle Bogle Hegarty has been forced to withdraw and re-edit its Barclays “thank you” spot after it emerged that one of the extras in the ad was a convicted paedophile.  The 90-second ad promotes Barclays sponsorship of the Premier League and features real fans supporting their teams.  The Sun on Sunday reported that one of the fans, who is seen sat among children, has convictions for possessing child abuse images.  BBH pulled the spot and is running a re-edited version, from which the extra has been removed.  MD of BBH London Charlie Rudd said: “Usually when looking for talent to use in commercials, we hire actors via casting agencies where full checks are employed.  “In this instance, to ensure authenticity, we recruited 400 real football fans for the crowd scenes alongside professional actors.”

http://www.brandrepublic.com/news/1209993/bartle-bogle-hegarty-pulls-barclays-spot-featuring-paedophile/

THE NEW YORK TIMES: New ad organization to promote cross-cultural marketing

Five big names on Madison Avenue are joining forces to start an organization devoted to promoting what is known as cross-cultural marketing: pitches directed at a general market whose demographic makeup is becoming much more diverse.  The organization, called the Cross Cultural Marketing and Communications Association, is being started by the American Association of Advertising Agencies; Draftfcb, part of the Interpublic Group of Companies; PepsiCo; and two divisions of WPP, Ogilvy & Mather Worldwide and the Millward Brown research company.

http://www.nytimes.com/2013/08/31/business/media/new-ad-organization-to-promote-cross-cultural-marketing.html?ref=media

AD WEEK: Ad agencies prefer LinkedIn to SlideShare

When hunting for new business, agency leaders have embraced the use of social media platforms, but only the most established hubs.  In a new poll from RSW/US 46 per cent of 300 agency honchos described LinkedIn as the “most important” social media vehicle for generating new business leads, well above blogging (24 per cent), Facebook and Twitter (both at 14 per cent) and Google (just 2 per cent). The same poll, though, found that only 21 per cent use SlideShare – which has been around almost as long as LinkedIn – to market their agencies to prospective clients.  “It’s more top of mind. It’s a little bit more corporate,” explained Mark Sneider, president of RSW/US, a Cincinnati-based new business consultancy.  Also, LinkedIn “requires the least amount of effort to maintain and use effectively,” Sneider said.

http://www.adweek.com/news/advertising-branding/ad-agencies-love-linkedin-not-slideshare-152077

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