BRAND REPUBLIC: Virgin Mobile rolls out YouTube campaign controlled by blinking
Twenty five different YouTube spots have been created for a Virgin Mobile campaign that allows the viewer to switch between each one by blinking. Virgin Mobile claims the technology for the BlinkWashing campaign, which ties in with a user’s webcam, has never been used before and is a method of delivering advertising that gives the consumer “complete control”. Ad agency Mother New York created the campaign for Virgin Mobile US.
AD WEEK: Volkswagen breaks out no. 2 pencil for great homage to A-ha’s ‘Take on Me’
In a semi-obscure but fantastic source material for ads: A-ha’s famous video for “Take on Me” has inspired a fun new Volkswagen spot by Deutsch LA. The spot, directed by David Shane, is a combination of stills, animated sequences and live action, just like the original video. And like the original, it was rotoscoped – meaning they filmed the actors and the cars and then animated the results. The automaker must have figured enough of the target market was soaking up MTV in the mid-1980s to make this worthwhile.
SOUTH CHINA MORNING POST: China online video advertising market gets a boost from smart TVs
With mainlanders taking to online videos on internet-enabled screens, ad spending in the segment is tipped to top US$2b this year. The growing demand for internet-linked “smart” television on the mainland is poised to help drive greater advertising spending in the country’s online video market, analysts say. “Consumers on the mainland are increasingly spending more time watching online videos. Smart TVs are now providing them with a better online viewing experience, which is encouraging marketers to spend more advertising money on this media segment,” Wang Xiaofeng, a Beijing-based analyst at Forrester Research, said yesterday.