Thursday, 26 September, 2013


THE GUARDIAN: Angry Birds ToonsTV channel hits 1bn views and adds third-party content

Seven months after launching within the company’s Angry Birds games, Rovio’s ToonsTV videos channel has passed 1bn total views.  The Finnish company is working on a second series of its Angry Birds Toons cartoon that will debut in 2014, as well as spin-offs for its pig characters, and the pink bird Stella. However, it’s also going to start distributing videos from other companies.

BUSINESS INSIDER: Mobile ad spending has doubled since 2011

Marketers are spending more than twice as much on mobile this year than in 2011 as they work to close the gap between how much of their budgets is allocated to mobile and how much media is consumed on such devices, according to a new Interactive Advertising Bureau survey.  Among the 300 U.S. organizations surveyed, IAB estimated the average mobile ad budget was $242,750 in 2013, more than double the budget two years ago.

MASHABLE: YouTube adds background music library for your videos

The perfect soundtrack can really make a video come together, so YouTube is making it much easier to pick an audio backdrop for your footage.  YouTube launched an audio library this week, featuring more than 150 royalty-free instrumental tracks to choose from. The video manager feature allows you to peruse options based on mood, genre (from rock to classical), instrument and duration.

AD WEEK ASIA: Print Ads Just Can’t Keep Up With the Porsche 911

Fred & Farid Shanghai have created a nice, fun, simple campaign for Porsche China. And kudos to the client for agreeing to lose the beauty shots of the vehicle almost entirely.


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