Monday, 28 October, 2013

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AD WEEK: Halloween “Vines” are everywhere…

Advertising is under attack by Vine videos, which are wrapping around Twitter streams, TV sets – and now billboards, thanks to fabric care product, Tide. The Procter & Gamble brand rolled out Halloween-themed Vine spots as digital out-of-home ads in 11 markets; they run through Oct. 31.  The outdoor play is the first of its kind involving Vine’s six-second videos, building on the groundbreaking Dunkin’ Donuts campaign that debuted last month.

http://www.adweek.com/news/technology/tide-s-halloween-vines-are-now-everywhere-153407

THE TELEGRAPH: Amazon to double its UK work force and doesn’t rule out selling groceries

LONDON – In an interview, Christopher North, MD of Amazon UK, told The Telegraph that the current 6,000 full-time staff, which generate £4bn ($6.73bn) of UK sales, could double within just three years.  It is 15 years this month that Amazon arrived in the UK by buying Bookpages, kick-starting an online revolution that has changed how British families shop forever.  Amazon has gone from selling just books in 1998 to more than 100m distinct products. Today, 40pc of products sold on Amazon are by third-party sellers on the company’s Marketplace service.  In the US, Amazon has also expanded its grocery service AmazonFresh from Seattle to Los Angeles. So could Amazon now roll out its grocery service to the UK? North insists Amazon has “not announced any plans”, but adds: “We have made our first step to another city. I wouldn’t want to speculate on what we are going to do next”.

http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/10403516/Amazon-is-still-a-pretty-small-part-of-the-retail-environment-in-the-UK.html

CAMPAIGN LIVE: Virgin Media Business seeks ad agency

Virgin Media’s business arm is looking at appointing its first through-the-line agency.  Virgin Media Business, which provides telecoms services to companies, is working with The Observatory, but a spokeswoman for Virgin Media Business said the company was still looking at the benefits of appointing a lead agency and that no pitch was underway.  If the pitch goes ahead, it would mark the first time that Virgin Media Business has sought a lead through-the-line agency, although the company has worked with shops on a project basis in the past.

http://www.campaignlive.co.uk/news/1218076/virgin-media-business-seeks-ad-agency/

Wednesday, 23 October, 2013

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AD WEEK: Health groups target Katy Perry for marketing Pepsi
Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. Today – Tuesday in the US – they plan to run an open letter to Perry urging her to not “exploit [your] popularity by marketing a product that causes disease in your fans.”  The one-page ad will run in Variety. (Adweek’s sister publications Billboard and The Hollywood Reporter turned down the ad).  Perry is the latest target of the Center for Science in the Public Interest, which also went after Beyoncé for her $50 million Pepsi deal.
MUMBRELLA ASIA: Starbucks asks Chinese customers to put down their phones and have a real conversation
Coffee chain Starbucks has launched a campaign to encourage people in China to put down their phones and have a real conversation over a cup of coffee.  The ‘Let’s meet up, face to face, heart to heart!’ campaign, devised by ad agency BBDO, kicked off on Tencent and Sina Weibo where people were invited to pledge their support for the idea.  Fans could vote on the campaign site, comment on friends’ votes and share their involvement in social media.
BUSINESS INSIDER: These are the most expensive TV broadcasts in the US to advertise on
For the second straight year, NBC’s Sunday Night Football is the most expensive television show for advertisers, according to Ad Age, with a 30-second ad now costing an average of $US593,700 — up from $US545,142 a year ago. Sunday Night Football was followed on the list of most expensive broadcast TV shows to advertise on by American Idol ($355,943), The Big Bang Theory ($316,912), and The Voice ($294,038).

Saturday, 19 October, 2013

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AD AGE: 3-D printing firm MakerBot is Droga5’s newest client

Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers and brands.  Enter Droga5. The New York agency has been tapped by MakerBot, which manufactures the technology, to work on communications and advertising.

http://adage.com/article/agency-news/3-d-printing-firm-makerbot-droga5-s-newest-client/244781/

THE GUARDIAN: Apple’s iPad still on top as tablets used by a third of Brits in 2013

For now, Apple’s iPad is the most popular tablet in the UK. More than 20m people in the UK will use a tablet this year as the devices reach a third of the population, according to new estimates from research firm eMarketer. The company predicts that this will grow to 34.8m people by 2017 – half the population – by which point it expects tablets to be a truly “mass-market device” thanks to more affordable models like Amazon’s Kindle Fire and Tesco’s recently-launched Hudl.  Those devices are also expected to drive a surge in UK tablet market share for Google’s Android software. Of the 20m Brits using tablets in 2013, eMarketer expects 59 per cent to be using iPads.  However, it claims that the growth rate for Apple’s device will be “a little over half that of tablets overall” in the face of growing competition from Android and Windows tablets.

http://www.theguardian.com/technology/2013/oct/02/tablet-uk-usage-emarketer-stats

NEW YORK TIMES: Belgian brewery buys US maker of craft beers

As European interest in American craft beers begins to mirror the mania for them stateside, the Duvel Moortgat Brewery of Belgium on Thursday announced a deal to buy the Boulevard Brewing Company, a craft brewery in Kansas City, Mo.  The acquisition of Boulevard will give Duvel ownership of a large United States craft brewer that is well known in the Midwest and produces a wide variety of beers under its own name and others. Boulevard’s brands range from 80-Acre Hoppy Wheat Beer, described as citrusy with a slightly sweet flavor and light bitterness, to Dark Truth Stout, an “inky” beer with hints of chocolate, coffee and fruits.

http://www.nytimes.com/2013/10/18/business/belgian-brewery-buys-boulevard-a-us-craft-beer-maker.html?_r=0

Wednesday, 9 October, 2013

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– COMPILED BY SUSI BANKS –

THE HOLLYWOOD REPORTER: Anchorman’s Ron Burgundy promotes 2014 Dodge Durango

A series of ads featuring Will Ferrell’s fictional newsman are the first components of a multiplatform marketing partnership between Paramount and the automaker.  Paramount has launched a multifaceted marketing partnership with Dodge in connection with its upcoming Anchorman sequel, including a series of commercials in which lead character Ron Burgundy (Will Ferrell) promotes the automaker’s 2014 Durango.  Paramount claims that the partnership marks the first time a movie studio and brand tie-in has used starring talent, in character, to create original content.  The campaign will include co-branded promotional advertising content across TV, print, digital and social media.

http://www.hollywoodreporter.com/news/anchormans-ron-burgundy-promotes-2014-644326

CAMPAIGN LIVE: Former Fallon strategist Tamsin Davies joins Droga5 London office

Droga5 Europe has added Tamsin Davies, a strategist from the Nike Foundation, to its burgeoning line up in London.  Davies will join Droga5’s London office later this month as part of Toto Ellis’ strategy team.  She joins from the Nike Foundation where she was also a strategist and worked on an initiative to change young girls’ roles in developing countries’ economies.  Before that, Davies spent 10 years as a planner at Fallon London. She was promoted to head of innovation at the agency and also ran strategy for Cadbury, working on its Cannes Grand Prix-winning “gorilla” campaign.

http://www.campaignlive.co.uk/news/1215263/former-fallon-strategist-tamsin-davies-joins-droga5-london-office/

NEWSFACTOR: Google, Facebook Partner with UK on Affordable Internet Initiative 

UK – Google was one of the first companies to spark the conversation regarding Internet access in the developing world, as well as in the UK. Google plans on providing Affordable Internet access through this initiative by using balloons to beam wireless signals to people below, as well as by utilizing TV white spaces to connect people to the Internet.  The UK government, along with multiple technology companies, will be working to provide affordable Internet access to everyone, particularly in developing countries.

http://www.newsfactor.com/news/Google-Backs-UK-Affordable-Internet/story.xhtml?story_id=020001U6KEVS

Tuesday, 1 October, 2013

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ADVERTISING AGE:

NBCU has set a record selling ad space of $800m for the Winter Olympics

NBC Universal has sold $800 million in advertising for the 2014 Winter Olympics in Sochi, Russia, according to Seth Winter, exec VP-sales and marketing for NBC Sports Group. That’s a record for the winter games and coming from fewer advertisers, NBC said.  The windfall for the Sochi games tops the previous Winter Olympics mark of roughly $750 million in ad sales that NBC wrote for the 2010 Vancouver and 2002 Salt Lake City games. NBC said with local support its total might approach $970 million for the Sochi games, scheduled for Feb. 7 to 23, 2014. The London 2012 games set the record for Summer Olympics with more than $1 billion in ad sales.

http://adage.com/article/media/nbcu-sold-a-record-800m-winter-olympics-ads/244454/?utm_source=Triggermail&utm_medium=email&utm_term=Advertising:%20The%20Brief&utm_campaign=Post%20Blast%20%28advertising%29:% 20NBCUniversal%20Has%20Already%20Set%20A%20Record%20For%20Winter%20Olympics%20Ad%20Sales%20%5BTHE%20BRIEF%5D

THE GUARDIAN: German pay-TV post for James Murdoch

James Murdoch has become chairman of Sky Deutschland, the German pay-TV broadcaster, just five months after joining the board.  He takes over from Chase Carey, president and chief operating officer of 21st Century Fox. Murdoch, son of the chairman, Rupert Murdoch, is that company’s deputy chief operating officer.  His new German post shows that he is cementing his senior ranking at 21st Century Fox, which owns a 54.8% stake in Sky Deutschland.

http://www.theguardian.com/media/greenslade/2013/sep/30/jamesmurdoch-21st-century-fox

BUSINESS INSIDER: Advertisers paid as much as $400,000 for a 30 sec ad on Breaking Bad finale

AMC asked advertisers to spend between $300,000-$400,000 for 30 seconds of ad space during the final episode. That’s as much as NBC was asking for ad slots during “The Office” finale. AMC confirmed on Friday night that the episode’s ad slots were sold out.  How does that compare to previous finales?  It’s certainly not one of the highest ad rates when compared to network series finales, but for a cable channel the number is certainly high.  Ad time during ABC’s “Lost” finale went for more than $900,000.  According to Entertainment Weekly, a 30-second ad during “Everybody Loves Raymond” sold for about $US1.3 million.

http://www.businessinsider.com.au/breaking-bad-finale-ad-price-2013-9?utm_source=Triggermail&utm_medium=email&utm_term=Advertising%253A%2520The%2520Brief&utm_campaign=Post%2520Blast%2520%2528advertising%2529%253A%2520NBCUniversal%2520Has%2520Already%2520Set%2520A%2520Record%2520For%2520Winter%2520Olympics%2520Ad%2520Sales%2520%255BTHE%2520BRIEF%255D