Tuesday, 1 October, 2013



NBCU has set a record selling ad space of $800m for the Winter Olympics

NBC Universal has sold $800 million in advertising for the 2014 Winter Olympics in Sochi, Russia, according to Seth Winter, exec VP-sales and marketing for NBC Sports Group. That’s a record for the winter games and coming from fewer advertisers, NBC said.  The windfall for the Sochi games tops the previous Winter Olympics mark of roughly $750 million in ad sales that NBC wrote for the 2010 Vancouver and 2002 Salt Lake City games. NBC said with local support its total might approach $970 million for the Sochi games, scheduled for Feb. 7 to 23, 2014. The London 2012 games set the record for Summer Olympics with more than $1 billion in ad sales.

http://adage.com/article/media/nbcu-sold-a-record-800m-winter-olympics-ads/244454/?utm_source=Triggermail&utm_medium=email&utm_term=Advertising:%20The%20Brief&utm_campaign=Post%20Blast%20%28advertising%29:% 20NBCUniversal%20Has%20Already%20Set%20A%20Record%20For%20Winter%20Olympics%20Ad%20Sales%20%5BTHE%20BRIEF%5D

THE GUARDIAN: German pay-TV post for James Murdoch

James Murdoch has become chairman of Sky Deutschland, the German pay-TV broadcaster, just five months after joining the board.  He takes over from Chase Carey, president and chief operating officer of 21st Century Fox. Murdoch, son of the chairman, Rupert Murdoch, is that company’s deputy chief operating officer.  His new German post shows that he is cementing his senior ranking at 21st Century Fox, which owns a 54.8% stake in Sky Deutschland.


BUSINESS INSIDER: Advertisers paid as much as $400,000 for a 30 sec ad on Breaking Bad finale

AMC asked advertisers to spend between $300,000-$400,000 for 30 seconds of ad space during the final episode. That’s as much as NBC was asking for ad slots during “The Office” finale. AMC confirmed on Friday night that the episode’s ad slots were sold out.  How does that compare to previous finales?  It’s certainly not one of the highest ad rates when compared to network series finales, but for a cable channel the number is certainly high.  Ad time during ABC’s “Lost” finale went for more than $900,000.  According to Entertainment Weekly, a 30-second ad during “Everybody Loves Raymond” sold for about $US1.3 million.



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