– COMPILED BY SUSI BANKS –
THE HOLLYWOOD REPORTER: Anchorman’s Ron Burgundy promotes 2014 Dodge Durango
A series of ads featuring Will Ferrell’s fictional newsman are the first components of a multiplatform marketing partnership between Paramount and the automaker. Paramount has launched a multifaceted marketing partnership with Dodge in connection with its upcoming Anchorman sequel, including a series of commercials in which lead character Ron Burgundy (Will Ferrell) promotes the automaker’s 2014 Durango. Paramount claims that the partnership marks the first time a movie studio and brand tie-in has used starring talent, in character, to create original content. The campaign will include co-branded promotional advertising content across TV, print, digital and social media.
CAMPAIGN LIVE: Former Fallon strategist Tamsin Davies joins Droga5 London office
Droga5 Europe has added Tamsin Davies, a strategist from the Nike Foundation, to its burgeoning line up in London. Davies will join Droga5’s London office later this month as part of Toto Ellis’ strategy team. She joins from the Nike Foundation where she was also a strategist and worked on an initiative to change young girls’ roles in developing countries’ economies. Before that, Davies spent 10 years as a planner at Fallon London. She was promoted to head of innovation at the agency and also ran strategy for Cadbury, working on its Cannes Grand Prix-winning “gorilla” campaign.
NEWSFACTOR: Google, Facebook Partner with UK on Affordable Internet Initiative
UK – Google was one of the first companies to spark the conversation regarding Internet access in the developing world, as well as in the UK. Google plans on providing Affordable Internet access through this initiative by using balloons to beam wireless signals to people below, as well as by utilizing TV white spaces to connect people to the Internet. The UK government, along with multiple technology companies, will be working to provide affordable Internet access to everyone, particularly in developing countries.