AD AGE: 3-D printing firm MakerBot is Droga5’s newest client
Three-D printing is all the rage, but until now, most of the experimenting that’s been done in the space has come from professionals, hard-core DIYers and brands. Enter Droga5. The New York agency has been tapped by MakerBot, which manufactures the technology, to work on communications and advertising.
THE GUARDIAN: Apple’s iPad still on top as tablets used by a third of Brits in 2013
For now, Apple’s iPad is the most popular tablet in the UK. More than 20m people in the UK will use a tablet this year as the devices reach a third of the population, according to new estimates from research firm eMarketer. The company predicts that this will grow to 34.8m people by 2017 – half the population – by which point it expects tablets to be a truly “mass-market device” thanks to more affordable models like Amazon’s Kindle Fire and Tesco’s recently-launched Hudl. Those devices are also expected to drive a surge in UK tablet market share for Google’s Android software. Of the 20m Brits using tablets in 2013, eMarketer expects 59 per cent to be using iPads. However, it claims that the growth rate for Apple’s device will be “a little over half that of tablets overall” in the face of growing competition from Android and Windows tablets.
NEW YORK TIMES: Belgian brewery buys US maker of craft beers
As European interest in American craft beers begins to mirror the mania for them stateside, the Duvel Moortgat Brewery of Belgium on Thursday announced a deal to buy the Boulevard Brewing Company, a craft brewery in Kansas City, Mo. The acquisition of Boulevard will give Duvel ownership of a large United States craft brewer that is well known in the Midwest and produces a wide variety of beers under its own name and others. Boulevard’s brands range from 80-Acre Hoppy Wheat Beer, described as citrusy with a slightly sweet flavor and light bitterness, to Dark Truth Stout, an “inky” beer with hints of chocolate, coffee and fruits.