AD WEEK: Health groups target Katy Perry for marketing Pepsi
Can nutrition watchdogs shame Katy Perry to stop marketing Pepsi? A group of seven health organizations are going to try. Today – Tuesday in the US – they plan to run an open letter to Perry urging her to not “exploit [your] popularity by marketing a product that causes disease in your fans.” The one-page ad will run in Variety. (Adweek’s sister publications Billboard and The Hollywood Reporter turned down the ad). Perry is the latest target of the Center for Science in the Public Interest, which also went after Beyoncé for her $50 million Pepsi deal.
MUMBRELLA ASIA: Starbucks asks Chinese customers to put down their phones and have a real conversation
Coffee chain Starbucks has launched a campaign to encourage people in China to put down their phones and have a real conversation over a cup of coffee. The ‘Let’s meet up, face to face, heart to heart!’ campaign, devised by ad agency BBDO, kicked off on Tencent and Sina Weibo where people were invited to pledge their support for the idea. Fans could vote on the campaign site, comment on friends’ votes and share their involvement in social media.
BUSINESS INSIDER: These are the most expensive TV broadcasts in the US to advertise on
For the second straight year, NBC’s Sunday Night Football is the most expensive television show for advertisers, according to Ad Age, with a 30-second ad now costing an average of $US593,700 — up from $US545,142 a year ago. Sunday Night Football was followed on the list of most expensive broadcast TV shows to advertise on by American Idol ($355,943), The Big Bang Theory ($316,912), and The Voice ($294,038).