Monday, 25 November, 2013

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BRAND REPUBLIC: Radio Times Dalek voted Cover of the Century

The Radio Times 2005 cover featuring a Dalek from ‘Doctor Who’ has been chosen as the best magazine cover of the last century by The Professional Publishers Association, after a nine-month online vote.

http://www.brandrepublic.com/news/1222003/radio-times-dalek-voted-cover-century/

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BUSINESS INSIDER: Advertisers on Twitter can now target promoted tweets to fans of any TV show

Twitter launched a new tool that lets any advertiser target users who are posting about specific TV shows.  Twitter is often used in-tandem with TV viewing, and the company has been aggressive in its attempts to monetise that type of activity. Twitter calls this new ad product “TV conversation targeting,” and it is an expansion of an earlier ad product that allowed brands to extend their TV ad spots to Twitter by targeting users who Twitter determined had been exposed to their TV ads. Now, any advertiser can target show audiences.

http://www.businessinsider.com.au/twitter-ads-targeting-tv-viewers-2013-11

CAMPAIGN ASIA: VML and Y&R revamp network structure, focus on shopper marketing in 2014

ASIA PACIFIC – Y&R has appointed Camellia Tan as director of network development for VML Asia, while Liz Kim will take over Tan’s job as director of network development for Y&R Advertising Asia in a move to leverage synergies between the two units for regional and global network expansion.

http://www.campaignasia.com/Article/365217,VML+and+YR+revamp+network+structure+focus+on+shopper+marketing+in+2014.aspx

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Wednesday, 20 November, 2013

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CAMPAIGN ASIA: BBDO Guerrero conceives of ‘#unselfie’ to mobilise typhoon aid

MANILA – BBDO Guerrero helps mobilise aid for victims of typhoon Yolanda, which tore through the Visayas region of the Philippines last week. The #unselfie campaign asks social-media users to replace their face with a sign of support and directions for donations. People around the world are writing calls to action (by hand or virtually with photo editing apps), directing donations to Unicef or the Red Cross. They simply write on a sheet of paper, with the hashtag #unselfie and take a picture of themselves holding the sign in front of their face. The pictures then proliferate on profile pages across Facebook, Twitter or other social networking sites as a way to show support and drive funds to specific charities or relief organisations.  David Guerrero, creative chairman of BBDO Guerrero, said, “It will only take a minute. But it will go a long way. Let’s do the right thing and help out millions who are still in need.”

http://www.campaignasia.com/Article/364604,BBDO+Guerrero+conceives+of+unselfie+to+mobilise+typhoon+aid.aspx

BUSINESS INSIDER: RUMOUR: WPP will buy Interpublic Group to reclaim top spot in the ad world

Rumours are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Omnicom merger. After a Daily Mail story reported another big deal was in the works, a WPP spokesperson denied the rumour in a story published by Bloomberg. Interpublic has long been the subject of acquisition rumours; and WPP has long denied them. Such a deal might get back WPP chief Martin Sorrell’s crown as head of the largest agency holding company in the world.

http://www.businessinsider.com.au/rumor-wpp-will-buy-interpublic-group-to-reclaim-top-spot-in-ad-world-the-brief-2013-11?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

THE WALL STREET JOURNAL: ITV revenue rises on strong advertising, production

LONDON – U.K. media company ITV PLC Tuesday said a revitalized television advertising market and its globally expanding production and distribution business boosted revenue in the nine months ended Sept. 30.  The U.K.’s biggest free-to-air commercial broadcaster, which shows music competition “The X Factor” and British period drama “Downton Abbey,” said revenue in the period rose 6 per cent to £1.66 billion ($2.83 billion). The producer of Downton Abbey cited an improving ad market, saying the broadcaster may bid for Champions League Highlights.

http://online.wsj.com/news/articles/SB10001424052702303985504579207261617549116

Wednesday, 13 November, 2013

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CAMPAIGN: Toshiba to take on Apple and Samsung with £4m ($6.82m) Encore tablet push

London – Toshiba is returning to TV advertising after a four-year hiatus, as it seeks to take on Apple and Samsung with a £4m ($6.82m) marketing campaign to promote its Windows 8.1-powered Encore eight-inch tablet.  Matt McDowell, Toshiba Europe’s marketing director of lifestyle products and service, told Campaign that the return to TV advertising marked Toshiba’s confidence in the product, describing the Encore as tablet “worth shouting about”.  As part of a fully integrated campaign, a 40-second TV ad has been created by McCann London and goes live on 1 December.

http://www.campaignlive.co.uk/news/1220562/toshiba-apple-samsung-4m-encore-tablet-push/

BBC: China’s media offer sympathy and support for the Philippines after Typhoon Haiyan

Although media outlets in China offer sympathy and support for the Philippines after the massive typhoon Haiyan, they insist that ongoing disputes between the two countries must not be forgotten.  In the wake of the deadly destruction caused by the super typhoon, China has pledged $100,000 in cash and “humanitarian emergency relief assistance” to the Philippines.  The Global Times insists that Beijing should keep aid efforts separate from the long-running disagreements with Manila over islands in the South China Sea.

http://www.bbc.co.uk/news/world-asia-china-24907909

AD WEEK: Ad legend Jeff Goodby wonders if we’re all part of one big thinking machine…

“Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up?” founder of multi-awarded San Francisco agency, Goodby Silverstein & Partners, posits on how things have changed in advertising since the digital and online revolution.

http://www.adweek.com/news/advertising-branding/ad-legend-jeff-goodby-wonders-if-we-re-all-part-one-big-thinking-machine-153729

Friday 1 November, 2013

Oscars

THE HOLLYWOOD REPORTER: Oscar ads sell out unusually early

The 2014 show drew record prices of $1.9 million for a 30-second spot.  Marking the earliest sellout in recent years, the ABC network has sold out virtually all of the available advertising for the March 2, 2014, Academy Awards.  Sources say that they have scored record prices of as high as $1.9 million for a 30-second ad during the three-hour show, hosted by Ellen DeGeneres. The Academy Awards also are helped by scarce availability for ads. Under its deal with the network, the Academy limits the number of spots during the show to about 10 minutes per hour, well below the 14 minutes per hour on other shows.

http://www.hollywoodreporter.com/news/oscar-ads-sell-unusually-early-651912

MUMBRELLA ASIA: Nike We Run race in Manila set for 1 December

One of the world’s largest brand experience campaigns is to take place in Manila on 1 December.  The 10km Nike We Run Manila race is to draw an expected 15,000 competitors, who will run through the streets of Marikina City wearing Nike branded clothing.  The event has a social element this year, called Nike Challenges, with participants able to compete with one another and set distance goals to race to a virtual finish line. Runners can check a live leader board to track their progress and where they rank against their rivals.

http://mumbrella.asia/2013/10/date-set-nike-run-race-manila/

HUFFINGTON POST: UK approves new press regulation system; newspapers protest

Britain approved a new system of regulating its press this week, a move newspapers said was draconian and threatened freedom of speech but which former victims of press excess described as long overdue.  The government says it wants to stamp out a scandal-hungry culture in parts of the press highlighted in a lengthy judge-led inquiry. Findings included the involvement of one newspaper in hacking into a murdered schoolgirl’s mobile phone.

http://www.huffingtonpost.com/2013/10/30/uk-press-regulation-newspapers_n_4179016.html?utm_hp_ref=media