Friday 1 November, 2013


THE HOLLYWOOD REPORTER: Oscar ads sell out unusually early

The 2014 show drew record prices of $1.9 million for a 30-second spot.  Marking the earliest sellout in recent years, the ABC network has sold out virtually all of the available advertising for the March 2, 2014, Academy Awards.  Sources say that they have scored record prices of as high as $1.9 million for a 30-second ad during the three-hour show, hosted by Ellen DeGeneres. The Academy Awards also are helped by scarce availability for ads. Under its deal with the network, the Academy limits the number of spots during the show to about 10 minutes per hour, well below the 14 minutes per hour on other shows.

MUMBRELLA ASIA: Nike We Run race in Manila set for 1 December

One of the world’s largest brand experience campaigns is to take place in Manila on 1 December.  The 10km Nike We Run Manila race is to draw an expected 15,000 competitors, who will run through the streets of Marikina City wearing Nike branded clothing.  The event has a social element this year, called Nike Challenges, with participants able to compete with one another and set distance goals to race to a virtual finish line. Runners can check a live leader board to track their progress and where they rank against their rivals.

HUFFINGTON POST: UK approves new press regulation system; newspapers protest

Britain approved a new system of regulating its press this week, a move newspapers said was draconian and threatened freedom of speech but which former victims of press excess described as long overdue.  The government says it wants to stamp out a scandal-hungry culture in parts of the press highlighted in a lengthy judge-led inquiry. Findings included the involvement of one newspaper in hacking into a murdered schoolgirl’s mobile phone.


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