CAMPAIGN: Toshiba to take on Apple and Samsung with £4m ($6.82m) Encore tablet push
London – Toshiba is returning to TV advertising after a four-year hiatus, as it seeks to take on Apple and Samsung with a £4m ($6.82m) marketing campaign to promote its Windows 8.1-powered Encore eight-inch tablet. Matt McDowell, Toshiba Europe’s marketing director of lifestyle products and service, told Campaign that the return to TV advertising marked Toshiba’s confidence in the product, describing the Encore as tablet “worth shouting about”. As part of a fully integrated campaign, a 40-second TV ad has been created by McCann London and goes live on 1 December.
BBC: China’s media offer sympathy and support for the Philippines after Typhoon Haiyan
Although media outlets in China offer sympathy and support for the Philippines after the massive typhoon Haiyan, they insist that ongoing disputes between the two countries must not be forgotten. In the wake of the deadly destruction caused by the super typhoon, China has pledged $100,000 in cash and “humanitarian emergency relief assistance” to the Philippines. The Global Times insists that Beijing should keep aid efforts separate from the long-running disagreements with Manila over islands in the South China Sea.
AD WEEK: Ad legend Jeff Goodby wonders if we’re all part of one big thinking machine…
“Do you ever feel like all of our collective intelligences add up to one Big Human Brain designed to entertain us, move us, inform us and crack us up?” founder of multi-awarded San Francisco agency, Goodby Silverstein & Partners, posits on how things have changed in advertising since the digital and online revolution.