CAMPAIGN ASIA: BBDO Guerrero conceives of ‘#unselfie’ to mobilise typhoon aid
MANILA – BBDO Guerrero helps mobilise aid for victims of typhoon Yolanda, which tore through the Visayas region of the Philippines last week. The #unselfie campaign asks social-media users to replace their face with a sign of support and directions for donations. People around the world are writing calls to action (by hand or virtually with photo editing apps), directing donations to Unicef or the Red Cross. They simply write on a sheet of paper, with the hashtag #unselfie and take a picture of themselves holding the sign in front of their face. The pictures then proliferate on profile pages across Facebook, Twitter or other social networking sites as a way to show support and drive funds to specific charities or relief organisations. David Guerrero, creative chairman of BBDO Guerrero, said, “It will only take a minute. But it will go a long way. Let’s do the right thing and help out millions who are still in need.”
BUSINESS INSIDER: RUMOUR: WPP will buy Interpublic Group to reclaim top spot in the ad world
Rumours are swirling that WPP will acquire Interpublic Group in the wake of the proposed Publicis/Omnicom merger. After a Daily Mail story reported another big deal was in the works, a WPP spokesperson denied the rumour in a story published by Bloomberg. Interpublic has long been the subject of acquisition rumours; and WPP has long denied them. Such a deal might get back WPP chief Martin Sorrell’s crown as head of the largest agency holding company in the world.
THE WALL STREET JOURNAL: ITV revenue rises on strong advertising, production
LONDON – U.K. media company ITV PLC Tuesday said a revitalized television advertising market and its globally expanding production and distribution business boosted revenue in the nine months ended Sept. 30. The U.K.’s biggest free-to-air commercial broadcaster, which shows music competition “The X Factor” and British period drama “Downton Abbey,” said revenue in the period rose 6 per cent to £1.66 billion ($2.83 billion). The producer of Downton Abbey cited an improving ad market, saying the broadcaster may bid for Champions League Highlights.