Monday, 30 December, 2013

android kitkat

ADVERTISING AGE: Google names new operating system KIT KAT Android

Google in a masterstroke is naming its new operating system after everyone’s favorite chocolate bar. Google Android is notoriously sweet-toothed. Its developers have code-named each iteration of the operating system after a delicious treat. It all started with version 1.5, dubbed Cupcake, then moved on to Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean and now a branded confection – KitKat!

http://www.android.com/kitkat/

THE GUARDIAN: Sir Richard Hadlee ‘appalled’ at Piers Morgan’s Brett Lee over

Many cricket fans – and non-cricket fans too – chuckled with pleasure as the former Australia fast bowler Brett Lee peppered Piers Morgan during an exhibition over on Friday, but one of the game’s greatest players, Sir Richard Hadlee, has attacked the stunt as “dangerous and unnecessary”.  Lee had challenged Morgan to face an over of fast bowling after the former newspaper editor questioned the courage of the England batsmen during the current Ashes series. Many saw it, at worst, as a cheap sideshow but Hadlee says Morgan could have been seriously hurt.

http://www.theguardian.com/sport/2013/dec/29/piers-morgan-brett-lee-over-criticism

Today - Season 62

THE HUFFINGTON POST: Former ‘Today’ anchors Jane Pauley, Bryant Gumbel to reunite On NBC

NBC says that former “Today” anchors Jane Pauley and Bryant Gumbel will join Matt Lauer for Monday’s show.  Gumbel left the morning program in 1997 after 15 years, and Pauley exited in 1989 after a 13-year tenure. They were co-anchors for seven years.  Pauley isn’t a stranger to “Today”: She returns each month for a segment that looks at Americans older than 50 who start new careers.

http://www.huffingtonpost.com/2013/12/27/today-pauley-gumbel-reunite-nbc-show-host-morning_n_4509300.html?utm_hp_ref=media

Friday, 6 December, 2013

starwars-instagram-hed-2013

AD WEEK: “Darth Vainer” Star Wars launches its Instagram feed with the best selfie ever

Star Wars has made its official debut on Instagram with one of the most stellar selfies of all time. In one of the brand’s first shots on the photo-sharing site, Darth Vader is seen snapping a quick pic in what appears to be the corpse-littered spacecraft hallway where he made his dramatic first appearance in 1977. The only other shots posted so far are an early concept model for the Imperial Star Destroyer and a behind-the-scenes shot of Vader and Luke Skywalker duelling with its non-lit sabers.  Expect quite a bit more awesomeness to come from a galaxy far, far away to a smartphone near you.

http://www.adweek.com/adfreak/star-wars-launches-its-instagram-feed-best-selfie-ever-154259

RonBurgundyScotch

BUSINESS INSIDER: Ron Burgundy now has his own line of Scotch

As part of the ubiquitous campaign for the upcoming movie Anchorman 2: The Legend Continues, liquor marketer Riviera Imports has released a Ron Burgundy-branded Scotch called “Great Odin’s Raven Special Reserve.”  In other Anchorman 2 promotional news, Paramount is allowing fans to see the movie two days before its December 18 release date if they pay $US33 for a “superticket,” which also includes a download of an alternative version of the original movie, a pre-order of a DVD for the second movie, and a $US5 concession gift card.

http://www.businessinsider.com.au/ron-burgundys-scotch-brand-the-brief-2013-12?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

MUMBRELLA ASIA: WeChat owner Tencent is China’s most valuable media brand 

China Mobile is the most valuable Chinese brand, a study by WPP research group Millward Brown has revealed.  The telco giant is valued at US$61 billion, 21 per cent more than last year’s valuation, ahead of second placed finance firm ICBC.  The most valuable home-grown media brand in China is Tencent, owner of web portal QQ and the hugely popular mobile chat platform WeChat, which launched two years ago.  Internet search company Baidu is the second most valuable Chinese media brand, ranking fifth, although its value has fallen by 12 per cent in a year, to US$19 billion.

http://mumbrella.asia/2013/12/wechat-owner-tencent-chinas-valuable-media-brand/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-05-12-2013&utm_content=PostTitle

ADVERTISING AGE: Volvo hires Grey London for global creative account

Volvo Cars has chosen Grey, London, as its new global creative agency effective January 1, 2014, according to Alain Visser, senior VP sales marketing & customer service at Volvo’s global headquarters in Sweden.  The account shift will “absolutely” include Volvo’s $50 million creative business held by Havas-owned Arnold in the US, said Tomas Caetano, VP-brand marketing.  “It will affect the US market,” according to Mr Caetano, who said Grey’s New York office will take over US creative duties.

http://adage.com/article/agency-news/volvo-moves-global-creative-account-grey-london/245472/