AD WEEK: “Darth Vainer” Star Wars launches its Instagram feed with the best selfie ever
Star Wars has made its official debut on Instagram with one of the most stellar selfies of all time. In one of the brand’s first shots on the photo-sharing site, Darth Vader is seen snapping a quick pic in what appears to be the corpse-littered spacecraft hallway where he made his dramatic first appearance in 1977. The only other shots posted so far are an early concept model for the Imperial Star Destroyer and a behind-the-scenes shot of Vader and Luke Skywalker duelling with its non-lit sabers. Expect quite a bit more awesomeness to come from a galaxy far, far away to a smartphone near you.
BUSINESS INSIDER: Ron Burgundy now has his own line of Scotch
As part of the ubiquitous campaign for the upcoming movie Anchorman 2: The Legend Continues, liquor marketer Riviera Imports has released a Ron Burgundy-branded Scotch called “Great Odin’s Raven Special Reserve.” In other Anchorman 2 promotional news, Paramount is allowing fans to see the movie two days before its December 18 release date if they pay $US33 for a “superticket,” which also includes a download of an alternative version of the original movie, a pre-order of a DVD for the second movie, and a $US5 concession gift card.
MUMBRELLA ASIA: WeChat owner Tencent is China’s most valuable media brand
China Mobile is the most valuable Chinese brand, a study by WPP research group Millward Brown has revealed. The telco giant is valued at US$61 billion, 21 per cent more than last year’s valuation, ahead of second placed finance firm ICBC. The most valuable home-grown media brand in China is Tencent, owner of web portal QQ and the hugely popular mobile chat platform WeChat, which launched two years ago. Internet search company Baidu is the second most valuable Chinese media brand, ranking fifth, although its value has fallen by 12 per cent in a year, to US$19 billion.
ADVERTISING AGE: Volvo hires Grey London for global creative account
Volvo Cars has chosen Grey, London, as its new global creative agency effective January 1, 2014, according to Alain Visser, senior VP sales marketing & customer service at Volvo’s global headquarters in Sweden. The account shift will “absolutely” include Volvo’s $50 million creative business held by Havas-owned Arnold in the US, said Tomas Caetano, VP-brand marketing. “It will affect the US market,” according to Mr Caetano, who said Grey’s New York office will take over US creative duties.