Monday, 10 March, 2014

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THE GUARDIAN: Marketing to kids – the good, the bad and the gender neutral

 UK – Advertising to children has a long history and has transformed significantly over the eras. But have these changes always been for the better?  PHOTO shows historic Haribo metal sign from Bavaria, Germany – 1950’s. Getting children hooked on sweets isn’t a new tactic. This ad from the ‘50’s makes it clear it’s not out to attract adults.

http://www.theguardian.com/sustainable-business/blog/gallery/2014/mar/07/marketing-to-kids-the-good-the-bad-and-the-gender-neutral

MUMBRELLA ASIA: Radio station puns on its own name to show support for missing Malaysia Airlines plane

Malaysian business radio station BFM 89.9 has created a pun on its name in a message of support for missing Malaysia Airlines flight MH370.  BFM often uses word play based on its initials in its advertising, and just hours after news emerged that Malaysia Airlines flight MH370 went missing over the Gulf of Thailand, the station has published an image as the cover photo on its Facebook page that reads: “Berdoa [prayers] For MH370″. The response to the Facebook banner has so far been positive, with one of the station’s Facebook fans calling the word play “clever”.

http://mumbrella.asia/2014/03/business-radio-stations-puns-name-show-support-missing-malaysia-airlines-plane/

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AD WEEK: MoMA launches Twitter account to get people talking about art

NEW YORK: The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account with the handle Art140, with the goal of getting more people to talk about art. MoMA and Possible executives will unveil Monday at a SXSW presentation in Austin, Texas. The museum, which already has 1.6 million followers on Twitter and 1.5 million likes on Facebook, sees Art140 as a means to better understand how the public feels about art. The project also creates an opportunity for people to connect with living artists.

http://www.adweek.com/news/technology/moma-launches-new-twitter-account-spark-talk-about-art-156175

AD AGE: Jimmy Fallon wants a truck, who is going to get his money?

Jimmy Fallon, new host of “The Tonight Show,” knows what he wants to spend one of his first paychecks on – a truck. And automakers are tripping over themselves to get him behind the wheel of one of their pickups.  The problem is that Fallon doesn’t know trucks that well.  On Wednesday night he asked his stage band, The Roots, if any of its members drove a truck and if they could help him out. But none did, so Fallon asked his audience about trucks.

One man yelled that he drove a Ford F-150. To which Fallon asked how big the truck was. The response he got became a running joke for the rest of the show: “Big enough.”  It took only minutes for Ford to jump on the offhand remark. The company took to Twitter to suggest a 2015 F-150 King Ranch, a truck that is not yet available to the public and might not be available for months.

http://adage.com/article/media/jimmy-fallon-a-truck-money/292045/

Thursday, 6 March, 2014

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AD AGE:  Two brands feature in one ad – M&M’s and Geico Insurance’s characters co-star

USA – The Geico gecko will star in an ad with M&M’s spokescandy, Ms Brown. The insurance marketer last year featured the Pillsbury Doughboy in an ad and is now partnering with candy maker Mars for a new TV spot.  This latest interbrand mash-up was the brainchild of M&M’s and the brand’s agency, BBDO, New York. But the ad was crafted to benefit both brands.  The Martin Agency holds the Geico account.

http://adage.com/article/news/m-m-s-geico-s-characters-star-tv-ad/291971/

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PR WEEK: Radio station devoted to dog owners

UK – Hound Waves Radio is a nice headline-grabber for Bayer Animal Health’s Be Lungworm Aware campaign, which warns dog owners of the risks of the lungworm parasite. While the FM radio station is only a one-day flash in the pan, the fact that its specially produced content will live on online as podcasts illustrates how the sector is making greater use of digital.  Other drug companies are also innovating despite challenges presented by regulations around the promotion of drugs.

http://www.prweek.com/article/1282806/analysis-dog-radio-points-pharmas-growing-appetite-creative-content?DCMP=EMC-CONPRWeekly&bulletin=prweekly

AD WEEK: The top 3 social messaging apps among smartphone users and who is using WhatsApp?

USA – Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users.

http://www.adweek.com/news/technology/top-3-social-messaging-apps-among-smartphone-users-156043

Wednesday 5 March, 2014

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BRAND REPUBLIC: We Built This City rises up the UK charts after Three mobile ad

Starship’s 1985 hit song ‘We Built This City’ has climbed to number 25 in the official UK single downloads chart after being featured in mobile phone company Three’s latest TV campaign.  ‘We Built This City’ climbed 152 places in the Official Charts Company’s UK Downloads Top 40 chart, from number 177 to 25. The song’s sudden surge in popularity comes after it was featured in Three’s new TV and online campaign, which was created by Wieden & Kennedy London.

http://www.brandrepublic.com/news/1283195/we-built-city-rises-charts-three-ad/

ADVERTISING AGE: Deutsch New York hires Pinterest logo designer, Juan Carlos Pagan, as design director

Pagan is well-known within the design community for his design of the Pinterest logo and featured as one of Creativity’s “Creatives You Should Know” in 2012. He joins from DDB New York, where he has worked since 2011 with clients such as Tropicana, New York Lottery, Water is Life, and Reebok. He is also partner, creative director at Brooklyn-based design and type foundry Pagan & Sharp and has worked at MTV, G2 Worldwide, Ogilvy & Mather and DraftFCB.  Pagan will report to chief creative officer Kerry Keenan.

http://adage.com/article/creative-movers/pagan-joins-deutsch-reed-launches-youtube-agency/291940/

MUMBRELLA ASIA: Mumbrella hangout to feature Indian creative luminary Agnello Dias

Mumbrella will be holding a video hangout today featuring Indian creative luminary Agnello Dias.  Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.  Dias has since sold his agency to Japanese ad giant Dentsu.

http://mumbrella.com.au/mumbrella-hangout-feature-indian-creative-luminary-agnello-dias-211212