Wednesday 5 March, 2014

BRAND REPUBLIC: We Built This City rises up the UK charts after Three mobile ad

Starship’s 1985 hit song ‘We Built This City’ has climbed to number 25 in the official UK single downloads chart after being featured in mobile phone company Three’s latest TV campaign.  ‘We Built This City’ climbed 152 places in the Official Charts Company’s UK Downloads Top 40 chart, from number 177 to 25. The song’s sudden surge in popularity comes after it was featured in Three’s new TV and online campaign, which was created by Wieden & Kennedy London.

ADVERTISING AGE: Deutsch New York hires Pinterest logo designer, Juan Carlos Pagan, as design director

Pagan is well-known within the design community for his design of the Pinterest logo and featured as one of Creativity’s “Creatives You Should Know” in 2012. He joins from DDB New York, where he has worked since 2011 with clients such as Tropicana, New York Lottery, Water is Life, and Reebok. He is also partner, creative director at Brooklyn-based design and type foundry Pagan & Sharp and has worked at MTV, G2 Worldwide, Ogilvy & Mather and DraftFCB.  Pagan will report to chief creative officer Kerry Keenan.

MUMBRELLA ASIA: Mumbrella hangout to feature Indian creative luminary Agnello Dias

Mumbrella will be holding a video hangout today featuring Indian creative luminary Agnello Dias.  Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.  Dias has since sold his agency to Japanese ad giant Dentsu.


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