Monday, 10 March, 2014

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THE GUARDIAN: Marketing to kids – the good, the bad and the gender neutral

 UK – Advertising to children has a long history and has transformed significantly over the eras. But have these changes always been for the better?  PHOTO shows historic Haribo metal sign from Bavaria, Germany – 1950’s. Getting children hooked on sweets isn’t a new tactic. This ad from the ‘50’s makes it clear it’s not out to attract adults.

http://www.theguardian.com/sustainable-business/blog/gallery/2014/mar/07/marketing-to-kids-the-good-the-bad-and-the-gender-neutral

MUMBRELLA ASIA: Radio station puns on its own name to show support for missing Malaysia Airlines plane

Malaysian business radio station BFM 89.9 has created a pun on its name in a message of support for missing Malaysia Airlines flight MH370.  BFM often uses word play based on its initials in its advertising, and just hours after news emerged that Malaysia Airlines flight MH370 went missing over the Gulf of Thailand, the station has published an image as the cover photo on its Facebook page that reads: “Berdoa [prayers] For MH370″. The response to the Facebook banner has so far been positive, with one of the station’s Facebook fans calling the word play “clever”.

http://mumbrella.asia/2014/03/business-radio-stations-puns-name-show-support-missing-malaysia-airlines-plane/

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AD WEEK: MoMA launches Twitter account to get people talking about art

NEW YORK: The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account with the handle Art140, with the goal of getting more people to talk about art. MoMA and Possible executives will unveil Monday at a SXSW presentation in Austin, Texas. The museum, which already has 1.6 million followers on Twitter and 1.5 million likes on Facebook, sees Art140 as a means to better understand how the public feels about art. The project also creates an opportunity for people to connect with living artists.

http://www.adweek.com/news/technology/moma-launches-new-twitter-account-spark-talk-about-art-156175

AD AGE: Jimmy Fallon wants a truck, who is going to get his money?

Jimmy Fallon, new host of “The Tonight Show,” knows what he wants to spend one of his first paychecks on – a truck. And automakers are tripping over themselves to get him behind the wheel of one of their pickups.  The problem is that Fallon doesn’t know trucks that well.  On Wednesday night he asked his stage band, The Roots, if any of its members drove a truck and if they could help him out. But none did, so Fallon asked his audience about trucks.

One man yelled that he drove a Ford F-150. To which Fallon asked how big the truck was. The response he got became a running joke for the rest of the show: “Big enough.”  It took only minutes for Ford to jump on the offhand remark. The company took to Twitter to suggest a 2015 F-150 King Ranch, a truck that is not yet available to the public and might not be available for months.

http://adage.com/article/media/jimmy-fallon-a-truck-money/292045/

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