Friday, 27 June, 2014

Cannes Lions

THE GUARDIAN: Top Cannes advertising award goes to London-based adam&eveDDB

An “anti-Christmas” campaign by Harvey Nichols “Sorry I Spent It on Myself’ that encouraged viewers to splurge on themselves and scrimp on family gifts has been named the best TV ad in the world, breaking a six-year creative drought for the UK.  The Cannes Lion award in the prestigious film category, which also saw Jean Claude van Damme’s “epic splits” global viral hit for Volvo take best internet commercial, marks a remarkable week for Harvey Nichols which picked up four top grand prix prizes. The commercial Sorry I Spent It on Myself, was developed by adam&eveDDB London and is the first UK win in the blue riband TV category since Cadbury’s Gorilla in 2008. The film category received 2,838 entries this year, a 9% drop on 2013. There were 271 entries from the UK, down from 281 last year.

http://www.theguardian.com/media/2014/jun/21/cannes-lion-british-resurgence

MUMBRELLA ASIA: DDB Mudra West launches new series of ads for Volkswagen in India

DDB Mudra West has created a series of three television ads for Volkswagen that aim to use humour to promote the car brand’s build quality, safety and driver experience. The campaign for the German car brand see it launch three TV commercials, entitled Hitchhike, Gift and Reunion, which focus on Indian consumers in humorous situations.

http://mumbrella.asia/2014/06/volkswagen-launch-new-series-ads-india/

ADVERTISING AGE: P&G’s Always Aims to Change What It Means to Be ‘Like a Girl’

Add one more to the growing genre of feminist-themed videos from packaged-goods brands bucking up the self esteem of girls and women. Procter & Gamble Co.’s Always is launching “Like a Girl,” a video by Lauren Greenfield, Sundance Film Festival award-winning creator of “The Queen of Versailles,” that takes issue with generations of playground taunts about people running, throwing or fighting “like a girl.” It asks: “When did doing something ‘like a girl’ become an insult?”

http://adage.com/article/cmo-strategy/p-g-s-change-meaning-a-girl/293895/

 

 

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Tuesday, 17 June, 2014

oreo+mini+mickey

AD WEEK: This $36 Billion company will spend 50% of ad dollars on video

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident, will begin buying digital video through ad-tech firm TubeMogul. The play for programmatic video represents an endorsement of a nascent form of advertising that’s increasingly in demand. “Programmatic fits within the larger digital optimization strategy we’ve been employing for the last year as we shift more media spend to digital, and online video is a major area for growth,”   said Ivelisse Roche, Mondelez’s associate director for global media and consumer engagement. Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television.

http://www.adweek.com/news/technology/36-billion-company-will-spend-50-ad-dollars-video-158317

MEDIA GUARDIAN: Business Insider’s boss on opening a London office ‘It’s a golden age for professional journalists’

One look at the whiteboard in Business Insider’s Manhattan office shows the scale of the company’s ambition. Under the words “World Domination”, a hand-drawn map shows North America, Australia, India and China crossed off – all territories where BI now has offices. Europe is next. The man plotting BI’s global takeover is co-founder Henry Blodget, whose career could easily be the plot of a Tom Wolfe novel: a former Ivy League tennis ace and star analyst, he was brought low 12 years ago by a federal prosecutor – Eliot Spitzer, later scandal-hit himself – and kicked out of Wall Street. Now Blodget has reinvented himself as one of the kings of digital media.

http://www.theguardian.com/media/2014/jun/15/henry-blodget-business-insider-london-office

Don-Draper-smoking

BRAND REPUBLIC: “Don Draper wouldn’t recognise adland now” Sir Martin Sorrell

Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from ‘Mad Men’ would not recognise many of the disciplines that are now vital parts of the marketing mix. Speaking to Dan Roth, executive editor of LinkedIn as part of its Influencer series, the WPP chief executive pointed out that for the first time Cannes had awards categories for data and data visualisation. He said: “Cannes is expanding into areas that Don Draper wouldn’t recognise. This balance of Mad Men and Maths Men, of art and science, left brain right brain is really very important and we have to understand it. It applies across the board so everybody inside the organisation can be creative in different ways.”

http://www.brandrepublic.com/news/1298640/sir-martin-sorrell-don-draper-wouldnt-recognise-adland-now/

THE HUFFINGTON POST:Chelsea Clinton Has Been Making Tons Of Money From NBC News

Chelsea Clinton’s role as a special correspondent for NBC News may not have been one of journalism’s biggest triumphs, but Clinton’s paycheck was certainly something to envy, if a new report in Politico is to be believed. The website said that Clinton was paid $600,000 a year for her contributions to the network, which included a smattering of feel-good pieces for “Rock Center” and reports for “NBC Nightly News” in the past year. She has since switched to a monthly contract, Politico said. (NBC also employs Jenna Bush Hager, daughter of George W. Bush, though she is a much more frequent contributor.) Unsurprisingly, the fact that a highly-connected political figure with very easy access to money was being given a whole lot more of it did not go down so well with journalists who took to Twitter to express their outrage.

http://www.huffingtonpost.com/2014/06/13/chelsea-clinton-nbc-salary_n_5492427.html?utm_hp_ref=mostpopular

 

 

 

Monday, 16 June, 2014

World Cup

BUSINESS INSIDER: Youtube invades World Cup to steal viewers away from cable

USA – At a time when more and more consumers are choosing to quit paying for television, it’s a huge feather in cable’s cap to be the only place Americans can (legally) watch their national team’s first three tournament matches. But now, one of cable television’s biggest rivals is crashing the party. YouTube will run an ad during every World Cup game in the Chicago, San Francisco, and New York City markets as part of a campaign that seems designed to persuade the tournament’s majority-male viewership to migrate to their computers once the games are over. The ads will promote two of the Google-owned video-sharing platform’s most popular content providers: the humorous hip-hop duo “Epic Rap Battles of History,” and the gritty, gonzo journalism purveyor Vice News, whose parent company Vice Media has been in the news recently due to rumours surrounding a potential investment from Time Warner.

http://www.businessinsider.com.au/youtube-runs-world-cup-ads-for-men-2014-6?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

CAMPAIGN LONDON: M&C Saatchi is to launch Lida, its digital and direct agency, in Australia.

Christine Gardner, a managing partner at M&C Saatchi Sydney, will run the agency when it opens later this month alongside Al Mackie, a creative director at Lida in the UK. They will retain their current job titles at Lida Australia. M&C Saatchi Sydney’s digital, data and direct business, Mark, will be folded into Lida Australia. All current Mark staff will be employed by the new business. Jaimes Leggett, the chief executive M&C Saatchi, Australia, said: “The launch of Lida will be a seminal moment for our group, our clients and indeed the industry in Australia. Lida will bring world-class customer engagement capabilities, specifically in the areas of data, CRM and loyalty, to this market.” Lisa Thomas, the UK chief executive of M&C Saatchi Group, founded Lida in 2000.

http://www.campaignlive.co.uk/news/1298565/m-c-saatchi-launches-lida-australia/

 

AD AGE: State Farm Insurance shows why you need insurance during the World Cup

USA – Alma’s Hilarious Campaign Depicts the Dark Side of Soccer Revelry.  State Farm makes itself very, very relevant during the World Cup with this hilarious ad created out of Alma and running in both English and Spanish-speaking outlets. The spot depicts various celebrations during the big game, with families going wild over their team’s goals and foibles, unwittingly victimizing their beloved homes. Point being, consumers can be “worry free” about enjoying football as long as they have State Farm. A social element of the campaign invites people to record their own #WorryFree celebrations by uploading victory videos into a Facebook app that will, just as in the spot, slow them down and set them to the ad’s “Born to be Alive” soundtrack.

http://creativity-online.com/work/state-farm-worry-free/36018