Friday, 27 June, 2014

Cannes Lions

THE GUARDIAN: Top Cannes advertising award goes to London-based adam&eveDDB

An “anti-Christmas” campaign by Harvey Nichols “Sorry I Spent It on Myself’ that encouraged viewers to splurge on themselves and scrimp on family gifts has been named the best TV ad in the world, breaking a six-year creative drought for the UK.  The Cannes Lion award in the prestigious film category, which also saw Jean Claude van Damme’s “epic splits” global viral hit for Volvo take best internet commercial, marks a remarkable week for Harvey Nichols which picked up four top grand prix prizes. The commercial Sorry I Spent It on Myself, was developed by adam&eveDDB London and is the first UK win in the blue riband TV category since Cadbury’s Gorilla in 2008. The film category received 2,838 entries this year, a 9% drop on 2013. There were 271 entries from the UK, down from 281 last year.

http://www.theguardian.com/media/2014/jun/21/cannes-lion-british-resurgence

MUMBRELLA ASIA: DDB Mudra West launches new series of ads for Volkswagen in India

DDB Mudra West has created a series of three television ads for Volkswagen that aim to use humour to promote the car brand’s build quality, safety and driver experience. The campaign for the German car brand see it launch three TV commercials, entitled Hitchhike, Gift and Reunion, which focus on Indian consumers in humorous situations.

http://mumbrella.asia/2014/06/volkswagen-launch-new-series-ads-india/

ADVERTISING AGE: P&G’s Always Aims to Change What It Means to Be ‘Like a Girl’

Add one more to the growing genre of feminist-themed videos from packaged-goods brands bucking up the self esteem of girls and women. Procter & Gamble Co.’s Always is launching “Like a Girl,” a video by Lauren Greenfield, Sundance Film Festival award-winning creator of “The Queen of Versailles,” that takes issue with generations of playground taunts about people running, throwing or fighting “like a girl.” It asks: “When did doing something ‘like a girl’ become an insult?”

http://adage.com/article/cmo-strategy/p-g-s-change-meaning-a-girl/293895/

 

 

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