Thursday, 20 November, 2014


AD WEEK: NYC sparkles in Ogilvy’s animated Christmas ad for Tiffany’s

Ice shimmers on the streets of Manhattan in Ogilvy’s animated holiday ad for Tiffany & Co. It sparkles from the trees and bridges, too. Its glow radiates from Broadway marquees and glimmers among the steel and glass towers that rise into the wintry sky. I’m not talking about frozen water, people! This is Tiffany, so, naturally, it’s diamonds and other precious stones illuminating a bejeweled yuletide wonderland. The spot’s style and sensibility evokes the early Mad Men era, recalling a simpler consumer age when a glittering engagement ring could cast away all sorrows and an exquisite brooch could mend a broken heart. It’s a glitzy, romantic fantasy where an animated Audrey Hepburn wouldn’t feel out of place.

BUSINESS INSIDER:  Retailers Are Using ‘Skinny’ Mirrors To Get You To Spend More Money

The Skinny Mirror, based out of California, sells mirrors with curved glass that make people look about 10 pounds thinner. The mirrors sell for between $US165 and $US5,500, depending on the size and frame materials.  The mirrors make people feel better about themselves, says Belinda Jasmine, the founder and designer of The Skinny Mirror. For retailers, that inflated self image can turn into higher sales, she says.  Jasmine says she had initially designed the mirror, which went on the market in January 2013, for the home market. Then she started getting a number of orders from retailers, so she expanded the line of mirrors to include versions better suited for retail stores and dressing rooms.

LURZER’S ARCHIVE: Why Matthew McConaughey is having a standoff with a bull for the new Lincoln MKC

The stand-off spot is part of a series of ads created by New York agency, Hudson Rouge, which was formed by WPP to market Ford’s luxury Lincoln brand. Shot in the actor’s home state of Texas, it all begins with a standoff. Machine versus nature is exemplified by Matthew McConaghey in the Lincoln MKC as he sits nearly motionless in his MKC on a country road, transfixed by a 1,800 pound bull named Cryus who won’t let him pass. Directed by Cannes award winning director Nicolas Winding Refn – the director of Drive and Only God Forgives – collaborated with Oscar winning actor Matthew McConaughey on “Bull,” for the launch of the new Lincoln MKC.

MUMBRELLA: Hoopla founders to launch quarterly newspaper for girls in ‘radical and risky’ move

AUSTRALIA – We Magazines, the publisher of female focused websites The Hoopla and Birdee, is to launch a quarterly tabloid newspaper for girls after research revealed there was demand for a print publication among its 16-24 year-old readers. The first print issue of Birdee will go on sale in the week beginning December 4 and have a print run of 20,000. The cover price for the 40-page newspaper will be $4. We Magazines co-founder and publisher Jane Waterhouse described the project as “radical and risky, but exciting” and said she hoped to take the newspaper monthly if it proves successful. It will be the publisher’s second product aimed at girls following the launch of online site last year. “People kept telling us that our demographic  is walking away from print, but we did research and they overwhelmingly asked us ‘when are you going to turn Birdee into print’,” she told Mumbrella. “This demographic spend their life looking at screens but, strangely, they also like to read books and the thought of something tactile is really appealing to them.” Rather than the commonly-held belief that young women are walking away from print, Waterhouse argued it was more a case of there not being a suitable publication in the market.


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