Friday, 21 November, 2014


THE NEW YORK TIMES:   Uber scandal highlights Silicon Valley’s grown-up problem

The company has renounced the thuggish campaign of targeting critics that its senior vice president for business, Emil Michael, described in a dinner party attended by the BuzzFeed editor Ben Smith. But there are signs that Uber has taken an aggressive stance toward the media outlets that cover it and that it lacked internal protections against the misuse of customers’ travel information. A writer for San Francisco Magazine said this week that sources inside the company warned her that the company might monitor her rides. A Buzzfeed reporter wrote that when she attended a meeting with an Uber executive in New York, he was monitoring her arrival in one of the company’s cars. Add in an account by the author Peter Sims that his personal travel information was apparently shown on a wall at an Uber launch party, and the anecdotal evidence that the company has played fast and loose with its customers’ data is pretty compelling.

SMART COMPANY: Live events beat social media for content marketing: Survey

Australian marketing experts say in-person events are a more effective form of content marketing than social media and LinkedIn delivers better results than Facebook, according to a survey. The survey, conducted between July and August by the Content Marketing Institute and the Association for Data-driven Marketing and sponsored by Brightcove, asked 251 marketing agencies in Australia about their use of content marketing.. For most questions, respondents were allowed to choose multiple answers. The survey found social content is the most common form of content marketing, with 86% of marketers using it. This is followed by articles on websites (which are used by 85% of agencies), eNewsletters (83%), events (74%), case studies (72%), videos (72%), blogs (68%), photos (68%), infographics (61%), microsites (54%), online presentations (47%) and research reports (45%).

BRAND REPUBLIC: Qatar Airways awards £40m advertising account to JWT

Qatar Airways is understood to have handed its global creative account to JWT after calling a pitch in the summer. The business, worth an estimated £40 million, was contested by a long list that is thought to have included the roster agencies 180 Amsterdam, Y&R and Grey Group Singapore. JWT is now expected to kick off activity for the Qatari government-owned airline early in the New Year. The creative treatment is expected to concentrate on ads promoting Qatar Airways’ six-month exclusive contract to fly Airbus’ new A350, heralded as one of the lightest, most fuel-efficient and environmentally friendly planes in the world, with extra-wide economy seats.


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