Monday, 15 December, 2014

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CREATIVITY ONLINE: Grey London Christmas “Beard Baubles” card goes viral

Forget decorating the Christmas tree — hipsters can now adorn their bushy beards with baubles too. Beard Baubles are the brainchild of Grey London creative team ­Mike Kennedy and Pauline Ashford, who came up with the idea and the product for the agency’s holiday card. The packs of baubles are sold online (a pack of 12, in “Christmassy colors,” costs seven British pounds, about $11, plus postage) with all profits going to Beardseason.com, a charity initiative encouraging people to grow beards to raise awareness about Melanoma.

http://creativity-online.com/work/grey-london-beard-baubles/38163

AD WEEK: The five most embarrassing revelations from Sony’s sprawling hack –  Casual racism, star bashing and secret strategies suddenly go public.

The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio studio only deeper into a public relations sinkhole. Problems began in late November when Sony employees arrived at work to find their computers compromised. A hacker group calling itself Guardians of Peace, or #GOP, threatened to release highly sensitive documents, from executive salaries to overblown movie budgets, if Sony didn’t comply with some demands. The group’s demands centered on the upcoming release of The Interview, a comedy starring James Franco and Seth Rogen. The premise of the film involves an assassination plot against North Korean leader Kim Jong-Un. While many have assumed North Korea’s government was behind the hack, the FBI has so far found no direct link.

http://www.adweek.com/news/advertising-branding/5-most-embarrassing-revelations-sonys-sprawling-hack-161937

BRAND REPUBLIC: Vice Films partners with 20th Century Fox

Vice, the global youth media company, has formed a partnership with 20th Century Fox to launch Vice Films, a one-stop-shop for up and coming talent in the movie business. The joint venture will develop, produce, finance, market, acquire and distribute films from emerging directors around the world. The partnership between new media company Vice, which secured a further $500m (£303.8m) in financing in September, and 20th Century Fox, makers of blockbusters Avatar and Dawn of the Planet of the Apes, promises to create a major force outside of the mainstream film business, with the ambition to release “at least two films a year”.

http://www.brandrepublic.com/news/1325802/vice-films-partners-20th-century-fox/