Tuesday, 17 June, 2014

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AD WEEK: This $36 Billion company will spend 50% of ad dollars on video

It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident, will begin buying digital video through ad-tech firm TubeMogul. The play for programmatic video represents an endorsement of a nascent form of advertising that’s increasingly in demand. “Programmatic fits within the larger digital optimization strategy we’ve been employing for the last year as we shift more media spend to digital, and online video is a major area for growth,”   said Ivelisse Roche, Mondelez’s associate director for global media and consumer engagement. Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television.

http://www.adweek.com/news/technology/36-billion-company-will-spend-50-ad-dollars-video-158317

MEDIA GUARDIAN: Business Insider’s boss on opening a London office ‘It’s a golden age for professional journalists’

One look at the whiteboard in Business Insider’s Manhattan office shows the scale of the company’s ambition. Under the words “World Domination”, a hand-drawn map shows North America, Australia, India and China crossed off – all territories where BI now has offices. Europe is next. The man plotting BI’s global takeover is co-founder Henry Blodget, whose career could easily be the plot of a Tom Wolfe novel: a former Ivy League tennis ace and star analyst, he was brought low 12 years ago by a federal prosecutor – Eliot Spitzer, later scandal-hit himself – and kicked out of Wall Street. Now Blodget has reinvented himself as one of the kings of digital media.

http://www.theguardian.com/media/2014/jun/15/henry-blodget-business-insider-london-office

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BRAND REPUBLIC: “Don Draper wouldn’t recognise adland now” Sir Martin Sorrell

Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from ‘Mad Men’ would not recognise many of the disciplines that are now vital parts of the marketing mix. Speaking to Dan Roth, executive editor of LinkedIn as part of its Influencer series, the WPP chief executive pointed out that for the first time Cannes had awards categories for data and data visualisation. He said: “Cannes is expanding into areas that Don Draper wouldn’t recognise. This balance of Mad Men and Maths Men, of art and science, left brain right brain is really very important and we have to understand it. It applies across the board so everybody inside the organisation can be creative in different ways.”

http://www.brandrepublic.com/news/1298640/sir-martin-sorrell-don-draper-wouldnt-recognise-adland-now/

THE HUFFINGTON POST:Chelsea Clinton Has Been Making Tons Of Money From NBC News

Chelsea Clinton’s role as a special correspondent for NBC News may not have been one of journalism’s biggest triumphs, but Clinton’s paycheck was certainly something to envy, if a new report in Politico is to be believed. The website said that Clinton was paid $600,000 a year for her contributions to the network, which included a smattering of feel-good pieces for “Rock Center” and reports for “NBC Nightly News” in the past year. She has since switched to a monthly contract, Politico said. (NBC also employs Jenna Bush Hager, daughter of George W. Bush, though she is a much more frequent contributor.) Unsurprisingly, the fact that a highly-connected political figure with very easy access to money was being given a whole lot more of it did not go down so well with journalists who took to Twitter to express their outrage.

http://www.huffingtonpost.com/2014/06/13/chelsea-clinton-nbc-salary_n_5492427.html?utm_hp_ref=mostpopular

 

 

 

Monday, 16 June, 2014

World Cup

BUSINESS INSIDER: Youtube invades World Cup to steal viewers away from cable

USA – At a time when more and more consumers are choosing to quit paying for television, it’s a huge feather in cable’s cap to be the only place Americans can (legally) watch their national team’s first three tournament matches. But now, one of cable television’s biggest rivals is crashing the party. YouTube will run an ad during every World Cup game in the Chicago, San Francisco, and New York City markets as part of a campaign that seems designed to persuade the tournament’s majority-male viewership to migrate to their computers once the games are over. The ads will promote two of the Google-owned video-sharing platform’s most popular content providers: the humorous hip-hop duo “Epic Rap Battles of History,” and the gritty, gonzo journalism purveyor Vice News, whose parent company Vice Media has been in the news recently due to rumours surrounding a potential investment from Time Warner.

http://www.businessinsider.com.au/youtube-runs-world-cup-ads-for-men-2014-6?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

CAMPAIGN LONDON: M&C Saatchi is to launch Lida, its digital and direct agency, in Australia.

Christine Gardner, a managing partner at M&C Saatchi Sydney, will run the agency when it opens later this month alongside Al Mackie, a creative director at Lida in the UK. They will retain their current job titles at Lida Australia. M&C Saatchi Sydney’s digital, data and direct business, Mark, will be folded into Lida Australia. All current Mark staff will be employed by the new business. Jaimes Leggett, the chief executive M&C Saatchi, Australia, said: “The launch of Lida will be a seminal moment for our group, our clients and indeed the industry in Australia. Lida will bring world-class customer engagement capabilities, specifically in the areas of data, CRM and loyalty, to this market.” Lisa Thomas, the UK chief executive of M&C Saatchi Group, founded Lida in 2000.

http://www.campaignlive.co.uk/news/1298565/m-c-saatchi-launches-lida-australia/

 

AD AGE: State Farm Insurance shows why you need insurance during the World Cup

USA – Alma’s Hilarious Campaign Depicts the Dark Side of Soccer Revelry.  State Farm makes itself very, very relevant during the World Cup with this hilarious ad created out of Alma and running in both English and Spanish-speaking outlets. The spot depicts various celebrations during the big game, with families going wild over their team’s goals and foibles, unwittingly victimizing their beloved homes. Point being, consumers can be “worry free” about enjoying football as long as they have State Farm. A social element of the campaign invites people to record their own #WorryFree celebrations by uploading victory videos into a Facebook app that will, just as in the spot, slow them down and set them to the ad’s “Born to be Alive” soundtrack.

http://creativity-online.com/work/state-farm-worry-free/36018

 

Monday, 10 March, 2014

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THE GUARDIAN: Marketing to kids – the good, the bad and the gender neutral

 UK – Advertising to children has a long history and has transformed significantly over the eras. But have these changes always been for the better?  PHOTO shows historic Haribo metal sign from Bavaria, Germany – 1950’s. Getting children hooked on sweets isn’t a new tactic. This ad from the ‘50’s makes it clear it’s not out to attract adults.

http://www.theguardian.com/sustainable-business/blog/gallery/2014/mar/07/marketing-to-kids-the-good-the-bad-and-the-gender-neutral

MUMBRELLA ASIA: Radio station puns on its own name to show support for missing Malaysia Airlines plane

Malaysian business radio station BFM 89.9 has created a pun on its name in a message of support for missing Malaysia Airlines flight MH370.  BFM often uses word play based on its initials in its advertising, and just hours after news emerged that Malaysia Airlines flight MH370 went missing over the Gulf of Thailand, the station has published an image as the cover photo on its Facebook page that reads: “Berdoa [prayers] For MH370″. The response to the Facebook banner has so far been positive, with one of the station’s Facebook fans calling the word play “clever”.

http://mumbrella.asia/2014/03/business-radio-stations-puns-name-show-support-missing-malaysia-airlines-plane/

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AD WEEK: MoMA launches Twitter account to get people talking about art

NEW YORK: The Museum of Modern Art and digital shop Possible have created a broader, thematic Twitter account with the handle Art140, with the goal of getting more people to talk about art. MoMA and Possible executives will unveil Monday at a SXSW presentation in Austin, Texas. The museum, which already has 1.6 million followers on Twitter and 1.5 million likes on Facebook, sees Art140 as a means to better understand how the public feels about art. The project also creates an opportunity for people to connect with living artists.

http://www.adweek.com/news/technology/moma-launches-new-twitter-account-spark-talk-about-art-156175

AD AGE: Jimmy Fallon wants a truck, who is going to get his money?

Jimmy Fallon, new host of “The Tonight Show,” knows what he wants to spend one of his first paychecks on – a truck. And automakers are tripping over themselves to get him behind the wheel of one of their pickups.  The problem is that Fallon doesn’t know trucks that well.  On Wednesday night he asked his stage band, The Roots, if any of its members drove a truck and if they could help him out. But none did, so Fallon asked his audience about trucks.

One man yelled that he drove a Ford F-150. To which Fallon asked how big the truck was. The response he got became a running joke for the rest of the show: “Big enough.”  It took only minutes for Ford to jump on the offhand remark. The company took to Twitter to suggest a 2015 F-150 King Ranch, a truck that is not yet available to the public and might not be available for months.

http://adage.com/article/media/jimmy-fallon-a-truck-money/292045/

Thursday, 6 March, 2014

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AD AGE:  Two brands feature in one ad – M&M’s and Geico Insurance’s characters co-star

USA – The Geico gecko will star in an ad with M&M’s spokescandy, Ms Brown. The insurance marketer last year featured the Pillsbury Doughboy in an ad and is now partnering with candy maker Mars for a new TV spot.  This latest interbrand mash-up was the brainchild of M&M’s and the brand’s agency, BBDO, New York. But the ad was crafted to benefit both brands.  The Martin Agency holds the Geico account.

http://adage.com/article/news/m-m-s-geico-s-characters-star-tv-ad/291971/

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PR WEEK: Radio station devoted to dog owners

UK – Hound Waves Radio is a nice headline-grabber for Bayer Animal Health’s Be Lungworm Aware campaign, which warns dog owners of the risks of the lungworm parasite. While the FM radio station is only a one-day flash in the pan, the fact that its specially produced content will live on online as podcasts illustrates how the sector is making greater use of digital.  Other drug companies are also innovating despite challenges presented by regulations around the promotion of drugs.

http://www.prweek.com/article/1282806/analysis-dog-radio-points-pharmas-growing-appetite-creative-content?DCMP=EMC-CONPRWeekly&bulletin=prweekly

AD WEEK: The top 3 social messaging apps among smartphone users and who is using WhatsApp?

USA – Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users.

http://www.adweek.com/news/technology/top-3-social-messaging-apps-among-smartphone-users-156043

Wednesday 5 March, 2014

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BRAND REPUBLIC: We Built This City rises up the UK charts after Three mobile ad

Starship’s 1985 hit song ‘We Built This City’ has climbed to number 25 in the official UK single downloads chart after being featured in mobile phone company Three’s latest TV campaign.  ‘We Built This City’ climbed 152 places in the Official Charts Company’s UK Downloads Top 40 chart, from number 177 to 25. The song’s sudden surge in popularity comes after it was featured in Three’s new TV and online campaign, which was created by Wieden & Kennedy London.

http://www.brandrepublic.com/news/1283195/we-built-city-rises-charts-three-ad/

ADVERTISING AGE: Deutsch New York hires Pinterest logo designer, Juan Carlos Pagan, as design director

Pagan is well-known within the design community for his design of the Pinterest logo and featured as one of Creativity’s “Creatives You Should Know” in 2012. He joins from DDB New York, where he has worked since 2011 with clients such as Tropicana, New York Lottery, Water is Life, and Reebok. He is also partner, creative director at Brooklyn-based design and type foundry Pagan & Sharp and has worked at MTV, G2 Worldwide, Ogilvy & Mather and DraftFCB.  Pagan will report to chief creative officer Kerry Keenan.

http://adage.com/article/creative-movers/pagan-joins-deutsch-reed-launches-youtube-agency/291940/

MUMBRELLA ASIA: Mumbrella hangout to feature Indian creative luminary Agnello Dias

Mumbrella will be holding a video hangout today featuring Indian creative luminary Agnello Dias.  Dias is the founder of creative hotshop Taproot, an agency he launched in 2009. It was one of the top 20 most awarded independent agencies at Cannes just three years after starting out. Last year, he was described by Fast Company magazine as “the most decorated and progressive adman in India”.  Dias has since sold his agency to Japanese ad giant Dentsu.

http://mumbrella.com.au/mumbrella-hangout-feature-indian-creative-luminary-agnello-dias-211212

Monday, 30 December, 2013

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ADVERTISING AGE: Google names new operating system KIT KAT Android

Google in a masterstroke is naming its new operating system after everyone’s favorite chocolate bar. Google Android is notoriously sweet-toothed. Its developers have code-named each iteration of the operating system after a delicious treat. It all started with version 1.5, dubbed Cupcake, then moved on to Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean and now a branded confection – KitKat!

http://www.android.com/kitkat/

THE GUARDIAN: Sir Richard Hadlee ‘appalled’ at Piers Morgan’s Brett Lee over

Many cricket fans – and non-cricket fans too – chuckled with pleasure as the former Australia fast bowler Brett Lee peppered Piers Morgan during an exhibition over on Friday, but one of the game’s greatest players, Sir Richard Hadlee, has attacked the stunt as “dangerous and unnecessary”.  Lee had challenged Morgan to face an over of fast bowling after the former newspaper editor questioned the courage of the England batsmen during the current Ashes series. Many saw it, at worst, as a cheap sideshow but Hadlee says Morgan could have been seriously hurt.

http://www.theguardian.com/sport/2013/dec/29/piers-morgan-brett-lee-over-criticism

Today - Season 62

THE HUFFINGTON POST: Former ‘Today’ anchors Jane Pauley, Bryant Gumbel to reunite On NBC

NBC says that former “Today” anchors Jane Pauley and Bryant Gumbel will join Matt Lauer for Monday’s show.  Gumbel left the morning program in 1997 after 15 years, and Pauley exited in 1989 after a 13-year tenure. They were co-anchors for seven years.  Pauley isn’t a stranger to “Today”: She returns each month for a segment that looks at Americans older than 50 who start new careers.

http://www.huffingtonpost.com/2013/12/27/today-pauley-gumbel-reunite-nbc-show-host-morning_n_4509300.html?utm_hp_ref=media

Friday, 6 December, 2013

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AD WEEK: “Darth Vainer” Star Wars launches its Instagram feed with the best selfie ever

Star Wars has made its official debut on Instagram with one of the most stellar selfies of all time. In one of the brand’s first shots on the photo-sharing site, Darth Vader is seen snapping a quick pic in what appears to be the corpse-littered spacecraft hallway where he made his dramatic first appearance in 1977. The only other shots posted so far are an early concept model for the Imperial Star Destroyer and a behind-the-scenes shot of Vader and Luke Skywalker duelling with its non-lit sabers.  Expect quite a bit more awesomeness to come from a galaxy far, far away to a smartphone near you.

http://www.adweek.com/adfreak/star-wars-launches-its-instagram-feed-best-selfie-ever-154259

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BUSINESS INSIDER: Ron Burgundy now has his own line of Scotch

As part of the ubiquitous campaign for the upcoming movie Anchorman 2: The Legend Continues, liquor marketer Riviera Imports has released a Ron Burgundy-branded Scotch called “Great Odin’s Raven Special Reserve.”  In other Anchorman 2 promotional news, Paramount is allowing fans to see the movie two days before its December 18 release date if they pay $US33 for a “superticket,” which also includes a download of an alternative version of the original movie, a pre-order of a DVD for the second movie, and a $US5 concession gift card.

http://www.businessinsider.com.au/ron-burgundys-scotch-brand-the-brief-2013-12?nr_email_referer=1&utm_source=Triggermail&utm_medium=email&utm_content=emailshare

MUMBRELLA ASIA: WeChat owner Tencent is China’s most valuable media brand 

China Mobile is the most valuable Chinese brand, a study by WPP research group Millward Brown has revealed.  The telco giant is valued at US$61 billion, 21 per cent more than last year’s valuation, ahead of second placed finance firm ICBC.  The most valuable home-grown media brand in China is Tencent, owner of web portal QQ and the hugely popular mobile chat platform WeChat, which launched two years ago.  Internet search company Baidu is the second most valuable Chinese media brand, ranking fifth, although its value has fallen by 12 per cent in a year, to US$19 billion.

http://mumbrella.asia/2013/12/wechat-owner-tencent-chinas-valuable-media-brand/?utm_source=DailyNewsletter&utm_medium=email&utm_campaign=Daily-05-12-2013&utm_content=PostTitle

ADVERTISING AGE: Volvo hires Grey London for global creative account

Volvo Cars has chosen Grey, London, as its new global creative agency effective January 1, 2014, according to Alain Visser, senior VP sales marketing & customer service at Volvo’s global headquarters in Sweden.  The account shift will “absolutely” include Volvo’s $50 million creative business held by Havas-owned Arnold in the US, said Tomas Caetano, VP-brand marketing.  “It will affect the US market,” according to Mr Caetano, who said Grey’s New York office will take over US creative duties.

http://adage.com/article/agency-news/volvo-moves-global-creative-account-grey-london/245472/