AD WEEK: This $36 Billion company will spend 50% of ad dollars on video
It’s snack time for programmatic. Mondelez International has embraced a new video-buying strategy that focuses on devices everywhere. The CPG giant, whose stable of brands includes Oreo, Chips Ahoy, Toblerone and Trident, will begin buying digital video through ad-tech firm TubeMogul. The play for programmatic video represents an endorsement of a nascent form of advertising that’s increasingly in demand. “Programmatic fits within the larger digital optimization strategy we’ve been employing for the last year as we shift more media spend to digital, and online video is a major area for growth,” said Ivelisse Roche, Mondelez’s associate director for global media and consumer engagement. Mondelez is trying to capture audiences that are mobile and increasingly viewing video content online versus television.
MEDIA GUARDIAN: Business Insider’s boss on opening a London office ‘It’s a golden age for professional journalists’
One look at the whiteboard in Business Insider’s Manhattan office shows the scale of the company’s ambition. Under the words “World Domination”, a hand-drawn map shows North America, Australia, India and China crossed off – all territories where BI now has offices. Europe is next. The man plotting BI’s global takeover is co-founder Henry Blodget, whose career could easily be the plot of a Tom Wolfe novel: a former Ivy League tennis ace and star analyst, he was brought low 12 years ago by a federal prosecutor – Eliot Spitzer, later scandal-hit himself – and kicked out of Wall Street. Now Blodget has reinvented himself as one of the kings of digital media.
BRAND REPUBLIC: “Don Draper wouldn’t recognise adland now” Sir Martin Sorrell
Sir Martin Sorrell has reflected on the changing face of the adland ahead of Cannes, saying Don Draper from ‘Mad Men’ would not recognise many of the disciplines that are now vital parts of the marketing mix. Speaking to Dan Roth, executive editor of LinkedIn as part of its Influencer series, the WPP chief executive pointed out that for the first time Cannes had awards categories for data and data visualisation. He said: “Cannes is expanding into areas that Don Draper wouldn’t recognise. This balance of Mad Men and Maths Men, of art and science, left brain right brain is really very important and we have to understand it. It applies across the board so everybody inside the organisation can be creative in different ways.”
THE HUFFINGTON POST:Chelsea Clinton Has Been Making Tons Of Money From NBC News
Chelsea Clinton’s role as a special correspondent for NBC News may not have been one of journalism’s biggest triumphs, but Clinton’s paycheck was certainly something to envy, if a new report in Politico is to be believed. The website said that Clinton was paid $600,000 a year for her contributions to the network, which included a smattering of feel-good pieces for “Rock Center” and reports for “NBC Nightly News” in the past year. She has since switched to a monthly contract, Politico said. (NBC also employs Jenna Bush Hager, daughter of George W. Bush, though she is a much more frequent contributor.) Unsurprisingly, the fact that a highly-connected political figure with very easy access to money was being given a whole lot more of it did not go down so well with journalists who took to Twitter to express their outrage.